For the Autumn-Winter 2020–2021 Haute Couture collection, Atomic Digital Design worked with the Maison Dior to turn its invitations into an immersive experience. The designer brand wanted the WebAR experience to echo the world of enchantment and the same sense of wonder as its real life couture, which is contained in a traveling trunk bearing the emblematic facade of the brand at the House of Dior. Upon scanning the famous facade with your smartphone, the house literally opens its doors to unveil one of the miniature pieces of the collection: the evening coat full of pleats and ruffles.

In addition, for the Cruise 2021 fashion show, Atomic Digital Design used 8th Wall Face Effects to let users try on golden crowns from the collection on the front camera.