To help spread some holiday cheer this year, The Good Crisp Company is using augmented reality to turn their canister into a winter wonderland complete with a special message from Santa.

Created by Aircards, the WebAR holiday experience requires no app to download. Instead, customers simply click a link and point their smartphone camera at the The Good Crisp packaging to watch animations of snow swirl around the canister before Santa pops out to deliver his message. Customers can then take a selfie with Santa and send this photo to their friends and family.

“Knowing that Christmas will look, feel and be different this year, we wanted to find a way to spread more cheer through our packaging. This technology is brand new to our consumer, and what better way to launch it than with Santa!” says CEO and co-founder of The Good Crisp Company, Matt Parry.

Grab a canister of crisps and get a message from Santa here.

Read about this experience on AR.Rocks.