Trainline, a UK platform for finding and booking train tickets, installed a series of 16 WebAR-activated posters around Waterloo Station which transform into live departure boards when viewed through a smartphone. Produced by digital agency Byte, the AR timetables also reveal a comparison of CO₂ emissions generated by each journey when traveled by a car versus train. Take a look:

International airline EVA Air takes us to Thailand with its latest WebAR activation, which transforms a simple print ad into a portal to a busy Bangkok waterway. The full page advertisement appears in the September issue of Fast Company and was created by agencies MullenLowe US and Tool.