Huggies uses AR to create buzz for limited-edition Justice League diapers

Any character licensed collaboration thrives on inside the bag surprises. However, today's on-demand environmentally conscious audience seeks more than just another physical collectible. They look for experiences. At xtendr, we’ve revolutionized the way people perceive collectibles by creating phygital giveaways - a unique and environmentally friendly offering that brings joy to consumers and fans universally. Our approach enables fans not only to collect, but also interact with their favorite characters in the next dimension

Anurag Sachdeva, Founder & CEO of Xtendr

Huggies customers scanned a QR code on limited edition Justice League diaper packs to activate a unique WebAR experience. 8th Wall’s image target and face effects worked together to help parents transform their babies into beloved superheroes like Wonder Woman, Batman, or Superman.

Customers were encouraged to share the photos on social media with the hashtag #HuggiesJusticeLeague for the chance to win prizes. A ‘buy now’ button seamlessly helped drive sales within the experience.

Huggies uses AR to create buzz for limited-edition Justice League diapers

WebAR Case Study

Project Overview

Engagement Rate

Engagements

Repeat Users

Anurag Sachdeva, Founder & CEO of Xtendr

The Experience

Results

About the Agency