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Dior gifts the world with its luminarie-themed AR packaging experience

The augmented reality gift box which features ‘luminarie’ and celestial-patterns that come to life right before your eyes

Just in time for the festive season, Dior is giving everyone a gift this year using the magic and wonder of augmented reality. Leveraging designs and scenes from its 2021 Cruise Show, Dior has released an augmented reality gift box which features ‘luminarie’ and celestial-patterns that come to life right before your eyes.

 

Created by Atomic Digital, this augmented reality experience was launched across a variety of platforms including Instagram, Snapchat, Facebook as well as 8th Wall Web AR.

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Unwrap this fairytale festive packaging by opening this link on your smartphone.

Read about this experience on Savoir Flair.

Tags: Fashion & Apparel, Retail, Holiday

8th Wall

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