The “Raise a Can to the Champs!” experience was promoted in a full page ad in the LA Times
The LA Dodgers celebrated their 2020 World Series win by partnering with ABinBev’s Golden Road Brewing with a WebAR Face Effect complete with LA Dodgers branded baseball hats and a virtual beers. The “Raise a Can to the Champs!” experience was promoted in a full page ad in the LA Times where readers scanned a QR code which activated the WebAR experience created by Aircards. Using 8th Wall's Face Effects, fans virtually wore LA Dodgers baseball cap while opening a virtual can of Golden Road LA Dodgers' Blonde Ale Beer which triggered a visual celebration. Fans could also easily click to redeem a rebate on Golden Road Brewing products directly from the experience.
⚾ Read more about this experience on AR.Rocks.
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