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LA Dodgers celebrate their 2020 World Series win with virtual baseball hats and beer from ABinBev

The “Raise a Can to the Champs!” experience was promoted in a full page ad in the LA Times

The LA Dodgers celebrated their 2020 World Series win by partnering with ABinBev’s Golden Road Brewing with a WebAR Face Effect complete with LA Dodgers branded baseball hats and a virtual beers. The “Raise a Can to the Champs!” experience was promoted in a full page ad in the LA Times where readers scanned a QR code which activated the WebAR experience created by Aircards. Using 8th Wall's Face Effects, fans virtually wore LA Dodgers baseball cap while opening a virtual can of Golden Road LA Dodgers' Blonde Ale Beer which triggered a visual celebration. Fans could also easily click to redeem a rebate on Golden Road Brewing products directly from the experience.   

 

⚾ Read more about this experience on AR.Rocks.

Tags: Sports & Fitness

8th Wall

Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.