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LA Dodgers celebrate their 2020 World Series win with virtual baseball hats and beer from ABinBev

Written by 8th Wall | Feb 6, 2021 12:59:00 AM

The LA Dodgers celebrated their 2020 World Series win by partnering with ABinBev’s Golden Road Brewing with a WebAR Face Effect complete with LA Dodgers branded baseball hats and a virtual beers. The “Raise a Can to the Champs!” experience was promoted in a full page ad in the LA Times where readers scanned a QR code which activated the WebAR experience created by Aircards. Using 8th Wall's Face Effects, fans virtually wore LA Dodgers baseball cap while opening a virtual can of Golden Road LA Dodgers' Blonde Ale Beer which triggered a visual celebration. Fans could also easily click to redeem a rebate on Golden Road Brewing products directly from the experience.   

 

⚾ Read more about this experience on AR.Rocks.