To educate customers on its journey toward zero carbon and zero waste, Nike worked with production agency Unit9 to transform its shoe boxes into interactive WebAR stories. When scanned, the shoe boxes activate a 3D augmented reality experience that appears on top of the box, and tells the story of Nike’s commitment to sustainability.
The WebAR story, which is powered by 8th Wall, depicts the brand’s advancements in sustainability, including its commitment to planting more trees and its utilization of clean energy. Customers can interact with 3D forests, solar panels and rotating windmills, while tapping hot spots that reveal more detailed information about Nike’s rethinking of packaging, sustainable sports, and circular design.
Tags: Fashion & Apparel, Retail
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Written by 8th Wall
Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.