placeholder_200x200

Pink Floyd creates surreal WebAR experience for ‘The Later Years’ album release

Fans can experience the band’s music like never before with life-size, animated versions of the iconic album artwork

To celebrate the release of Pink Floyd’s The Later Years box set, Sony Music Entertainment collaborated with Liverpool-based studio Draw & Code to develop a WebAR activation that allows fans to experience the band’s music like never before.

1_Sv-qvZgTgyo308ojRtAjoA

Place life-size, animated versions of the iconic album artwork into your environment, and watch as Monolithic heads rise from the earth and ominous streetlights contort before you.

“Each artwork is visually striking with a common theme jumping out from each: the juxtaposition of surrealist interpretations of everyday objects and situations sitting incongruously within our reality,” said Mike Snowdon, Creative Lead at Draw & Code.

Tags: Arts & Entertainment

8th Wall

Written by 8th Wall

8th Wall is the 3D engine for the AI era, built for developers who can’t wait. We make it faster to bring ideas to life with AI-powered creation, a flexible editor, and instant publishing to web and native apps. Trusted by developers, creators, and global brands, 8th Wall powers thousands of real-world projects, from interactive experiences to full games, redefining how the next generation of worlds are built and shared.