Agency MVP Interactive teamed up with the Tennessee Titans to help fans connect with the football team during a pandemic while at the same time honor Tennessee natives under the messaging “Tennessee Tough”. MVP Interactive commissioned artist Eric “Mobe” Bass to create a mural in Nashville which came to life with Web AR. Visitors of the mural scan a QR code which triggers the mural to come to life with AR. The digital mural pays homage to notable Tennessee natives like the late civil rights leader John Lewis and legendary University of Tennessee Lady Volunteers basketball coach Pat Summit by displaying powerful quotes before all 90 of the Tennessee county names appear across the mural and an animation of a Tennessee Titans football player is seen waving his hands to “hype up” the experience.

🏈 Learn more about how this experience was created in this 8Talks Webinar recording with MVP Interactive’s James Giglio and Tennessee Titans’ Jennifer Hinkle. Watch it here.