Generative AI is changing how experiences are being developed and how users interact with content. These experiences powered by 8th Wall are a great example of how AI is helping developers elevate their 3D/XR experiences.

When a product jumps off the pack, moves in 3D, or lets you interact right from your phone’s browser, something shifts. You're not just consuming a brand experience, you’re living it. With WebAR, all it takes is a scan of a QR code to give consumers access to a brand activation that turns them into players. 

Here are five brand campaigns that use 3D and AR to do just that.

Sixty-year-old Mondelez International cookie brand Chips Ahoy! launched the Happy by Design augmented reality (AR) experience to support diversity in the creative space and strengthen ties with the younger generation. 

Chobani is conjuring up a bewitching Halloween experience for families and individuals alike. Just in time for the spookiest season of the year, Chobani® Flip® 4-packs are getting a playful makeover, complete with festive packaging and an immersive AR experience. 

Sour Patch Kids joined forces with Trident Vibes to offer candy enthusiasts a delightful and immersive experience combining the two brands, aimed at promoting their latest collaboration.

Coca-Cola is bringing Halloween into the Real-World Metaverse this holiday with an augmented reality activation on the University of Southern California (USC) campus. "The Coca-Cola Halloween Collection" is a phygital experience that transforms actual vending machines around the campus into virtual treat dispensers. This web-based experience let students fill their trick-or-treaters bags with digital and physical items found in select vending machines including AR masks, NFTs, apparel, concert tickets and more.

To get customers into the Halloween spirit, Perfetti Van Melle launched “Meet the Creeps”, a spooky-candy-filled WebAR game. Accessible via QR code on select candy packets, trick-or-treaters and candy lovers alike can immerse themselves into the Halloween Village to help make Halloween sweet again.

Following the release of Coca-Cola Dreamworld—the fourth limited-edition flavor under the Coca-Cola Creations innovation platform— Coca-Cola in collaboration with Tomorrowland launched an Augmented Reality musical experience that allows users to step into a dreamy new  universe. 

To promote the release of its limited-edition Coca‑Cola Starlight offering, Coca‑Cola Creations launched an out-of-this-world WebAR concert activation featuring global popstar Ava Max. The activation, which launched across North America and in select countries around the world,  features three augmented reality experiences where customers can watch Ava Max perform three of her biggest hits—“Kings & Queens,” “Sweet But Psycho” and “EveryTime I Cry”.

In celebration of the 2022 Lunar New Year, P.F. Chang's has launched a limited-time specialty cocktail and immersive experience which honors the Year of the Tiger. Available at P.F Chang’s restaurant locations nationwide, the augmented reality experience brings the spirit of the tiger to life in an unexpected way.