placeholder_200x200

8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.

Recent Posts

Real World Minecraft adventure provides an immersive in-store experience for Big W customers

Feb 13, 2023 3:09:51 PM / by 8th Wall posted in Retail, Image Targets

0 Comments

Microsoft and Intergalactic Agency, in partnership with the Big W stores across Australia, gave fans the chance to experience a real-world Minecraft adventure with the launch of a web-based augmented reality scavenger hunt called "Minecraft Quest."

Read More

Niantic's AR+Web3 House Takes Miami Hack Week 2023 by Storm

Feb 4, 2023 5:00:00 PM / by 8th Wall posted in For Developers

0 Comments

In February, the Niantic and 8th Wall team headed to Miami Hack Week (MHW) 2023 and sponsored the first AR+Web3 house, and the response was incredible. The week was a chance to build relationships with developers, identify new Web3 and WebAR use cases, and get developers confidently building with 8th Wall.

Read More

Introducing the all-new 8th Wall Cloud Editor

Jan 26, 2023 10:51:29 AM / by 8th Wall posted in Announcements

0 Comments

Today we are excited to announce the all-new 8th Wall Cloud Editor, available today to all 8th Wall developers.

Read More

20th Century Studios brings “Avatar: The Way of Water” fans into the oceans of Pandora using WebAR

Jan 19, 2023 12:16:27 PM / by 8th Wall posted in Arts & Entertainment, Image Targets

0 Comments

In celebration of the highly anticipated theatrical release of “Avatar: The Way of Water”, 20th Century Studios released an immersive Augmented Reality experience where spectators and passers-by could dive into the oceans of Pandora using only their smartphones. 

Read More

Get into the holiday spirit with these 10 WebAR experiences

Dec 20, 2022 7:28:54 AM / by 8th Wall posted in Holiday

0 Comments

The holiday season is upon us, and what better way to get into the festive spirit than by trying out some exciting WebAR experiences powered by 8th Wall? From virtual holiday displays to holiday-themed games, there are endless possibilities for holiday fun with WebAR.

In this blog post, we've rounded up 10 WebAR experiences that are sure to get you in the holiday mood. So grab your device and get ready to have some fun with these immersive and interactive experiences.

Read More

Introducing Sky Effects

Dec 15, 2022 11:41:15 AM / by 8th Wall posted in Announcements, For Developers

0 Comments

Augmenting the world is the most common way developers, agencies and brands are using 8th Wall today. Up until now, world WebAR has been primarily focused on the ground. Today, we are over-the-moon excited to introduce Sky Effects, a new feature from Niantic integrated into the 8th Wall platform that allows developers to augment the sky with WebAR. 

Read More

Enter the 8th Wall #HolidayChallenge2022 for the chance to win a MacBook Air M2

Dec 8, 2022 2:03:57 PM / by 8th Wall posted in For Developers

0 Comments

Calling all 8th Wall developers,

Read More

NBC and Verizon bring fans into “La Brea” series with a WebAR experience

Nov 23, 2022 9:33:40 AM / by 8th Wall posted in Arts & Entertainment

0 Comments

NBC and Verizon are giving “La Brea” fans a sweet surprise with the launch of an augmented reality experience that allows fans to interact with La Brea’s defining sinkhole to reveal classic objects from the television series.

Read More

Using Generative AI to create WebAR content

Nov 22, 2022 8:10:57 AM / by 8th Wall

0 Comments

Generative AI is changing the way we create content including WebAR content. AI software tools, such as DALL·E 2, Midjourney, BariumAI and D-ID AI, can be used as part of your creative workflows. Generative AI can be used to quickly generate ideas, texture 3D models and provide a rapid way to create assets that can be used in your WebAR experience. The real magic happens when you combine AI software with AR.  

Read More

How brands and agencies used 8th Wall WebAR to get users into the Halloween spirit

Nov 18, 2022 10:02:12 AM / by 8th Wall posted in Holiday

0 Comments

This year, brands and agencies around the world leveraged the power of 8th Wall WebAR to get users into the Halloween spirit. From multiplayer games that make use of the user's space to personalized WebAR greeting cards, augmented reality can help people celebrate the holidays in a fun and immersive way.

Read More