Today, we’re introducing Niantic Lightship Maps for Web, a new service from Niantic integrated into the 8th Wall platform that allows developers to easily add customizable maps to any 8th Wall project.

Coca-Cola is bringing Halloween into the Real-World Metaverse this holiday with an augmented reality activation on the University of Southern California (USC) campus. "The Coca-Cola Halloween Collection" is a phygital experience that transforms actual vending machines around the campus into virtual treat dispensers. This web-based experience let students fill their trick-or-treaters bags with digital and physical items found in select vending machines including AR masks, NFTs, apparel, concert tickets and more.

To get customers into the Halloween spirit, Perfetti Van Melle launched “Meet the Creeps”, a spooky-candy-filled WebAR game. Accessible via QR code on select candy packets, trick-or-treaters and candy lovers alike can immerse themselves into the Halloween Village to help make Halloween sweet again.

The 8th Wall team has been on a mission to supercharge your development by providing you with a complete set of tools to create WebAR content. Our cloud-based integrated development environment, the Cloud Editor, was built from the ground up for reality content development and it is now the predominant way our developers create 3D, AR and VR web applications. We designed the Cloud Editor to give developers superpowers and today we are unlocking a new power by making our biggest update since its launch with the introduction of 8th Wall Modules. 

In honor of its 150th anniversary, Bloomingdale's sent over 400,000 AR activated catalogs to households across the country that enable the celebration-worthy exclusives to jump off the page and into real life. 

Following the release of Coca-Cola Dreamworld—the fourth limited-edition flavor under the Coca-Cola Creations innovation platform— Coca-Cola in collaboration with Tomorrowland launched an Augmented Reality musical experience that allows users to step into a dreamy new  universe. 

Today we are introducing Lightship VPS for Web, bringing the Niantic Lightship Visual Positioning System (VPS) to the 8th Wall platform. This first-of-its-kind browser-based technology connects the real world with the digital one by anchoring WebAR content to locations with unprecedented accuracy and precision. This enables location-based augmented reality experiences that feel more personal, more meaningful, and more real, and gives users new reasons to explore the world around them. 

To promote its new LEGO Technic Ferrari Daytona SP3 set, LEGO has launched a web-based augmented reality experience that allows supercar lovers to get closer to that real Ferrari experience. 

Online shopping is quickly becoming the predominant way consumers buy products today. According to eMarketer, e-commerce will make up 21% of worldwide total retail sales this year to a total of $6.169 trillion, up from $3.351 trillion (or 13.8%) in 2019. While e-commerce offers a convenient way to discover and purchase products, the intangible nature of this digital experience presents new challenges to retailers such as an increase in returns. In the United States, nearly 21% of online orders were returned in 2021, totaling $218 billion, according to the National Retail Federation.

Looking to explore the deepest parts of the universe, NASA partnered with Northrop Grumman to build the Webb Space Telescope. Known as the largest, most complex and powerful space telescope ever built, the Webb Space Telescope opened a new era of space exploration with the release of its first images from space. To celebrate this major accomplishment, Northrop Grumman released a WebAR experience that allows space enthusiasts around the world to understand the inner workings of this sophisticated machinery.