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8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.

Recent Posts

Mixed Reality, meet Metaversal Deployment

May 30, 2023 6:00:00 AM / by 8th Wall posted in AI, Announcements, For Developers, WebAR Tools

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In 2021, the introduction of Metaversal Deploymentwas a groundbreaking milestone in the evolution of augmented reality. It changed the way developers create and deploy WebAR experiences by seamlessly bridging the gap between various devices using the mobile browser. And today, we're thrilled to share the enhancements we've made to our engine, propelling Metaversal Deployment to new heights of performance and versatility.

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Empowering Japanese Developers: Niantic 8th Wall Adds Japanese Support

May 10, 2023 5:00:00 PM / by 8th Wall posted in For Developers

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We're excited to announce that Niantic 8th Wall now supports Japanese, allowing developers in Japan to create AR experiences in their native language. Marketing pages, XR Home, and documentation sections are all available in Japanese, making it easier than ever for Japanese developers to create engaging and culturally relevant AR experiences for Japanese audiences. To experience Niantic 8th Wall in Japanese, developers simply need to turn on the language setting in their browser.

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Announcing “Hello 8th Wall” Workshops in Europe

May 10, 2023 9:44:18 AM / by 8th Wall posted in For Developers

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Calling all AR enthusiasts! 

We are excited to announce the continuation of the Niantic Developer World Tour. Earlier this year, we visited Miami and Austin. This May 2023, we are coming to London and Amsterdam with more locations in Europe coming up soon! Hosted by 8th Wall and led by our partners and community leaders, we welcome all AR enthusiasts to attend our “Hello 8th Wall” workshop. This is a half-day event dedicated to developers, creators, artists, storytellers and all AR enthusiasts to become more familiar with the 8th Wall WebAR platform.

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Introducing new and improved Face Effects

May 3, 2023 10:11:12 AM / by 8th Wall posted in Announcements

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Highlights: 

  • Iris tracking
  • Tools for estimating Inter-Pupillary Distance
  • Face Morphing features with over 20+ toggles for fine-tuning the face
  • Pixel Camera Access to UV positions of the face points for precise augmentation
  • Developer-friendly API for quickly creating experiences with pre-built face event logic
  • Multi-face support for up to three faces
  • Enhanced tracking for eyes, eyebrow, and lip region 
  • Sample Projects for Face Effects Makeup and Face Morph
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Introducing the May Challenge

May 1, 2023 2:07:07 PM / by 8th Wall posted in Announcements

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We’re excited to announce a new challenge coming to the 8th Wall community! For the May challenge we will explore the amazing real-world applications of VPS for Web with prizes worth over $20k! 

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Meet the winners of the Sky Effect’s Challenge!

Apr 14, 2023 10:15:38 AM / by 8th Wall posted in For Developers

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Last month, we introduced the first 8th Wall challenge of the year focused on Sky Effects! Our Sky Effects Challenge was an opportunity for developers to learn, explore, and connect with each other and 8th Wall team members, all while competing for top prizes. 

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Sky Effects + World Tracking: Everything is now a canvas for AR

Mar 27, 2023 10:42:00 AM / by 8th Wall posted in Announcements

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Today, we're excited to announce that developers, agencies, and brands can now simultaneously use Sky Effects + World Tracking to create never-before-seen immersive WebAR experiences. For the first time for any AR platform, you can now augment the sky and ground together in the same project. 

Augmented Reality has the potential to transform everyday views into extraordinary moments by giving developers the power to tell stories with the world as their canvas. Using these two features together, developers no longer have to choose between creating something in the sky or on a surface. The entire field of view is now available for them to overlay their creations and unleash their creativity. 

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Introducing the March Challenge

Mar 15, 2023 3:10:55 PM / by 8th Wall

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Are you ready for a new challenge that will push your creativity to the limit? Niantic is excited to announce the March Challenge, where we will explore the limitless possibilities of the recently released 8th Wall Sky Effects!

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Announcing Developer Day: Austin; Level up your skills with WebAR

Feb 28, 2023 12:58:55 PM / by 8th Wall posted in For Developers, WebAR Tools, Events

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Calling all developers! 

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The LA Kings Honor Dustin Brown with an Immersive WebAR Experience

Feb 23, 2023 1:03:24 PM / by 8th Wall posted in Hologram, Sports & Fitness

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At the beginning of February, the Los Angeles Kings worked with Yoom Studios and Flamingo Filter to celebrate the retirement of Dustin Brown's jersey and to unveil his statue at Crypto.com Arena. Kings’ fans were treated to a unique Augmented Reality experience where they could capture a special moment with Dustin Brown's digital twin during the retirement ceremony.

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