For Onam, Kerala’s biggest festival, Federal Bank wanted to do more than push ads. Working with Hogarth India and Xtendr and using the 8th Wall platform along with AI tools like WPP Open, Federal Bank launched a heartfelt campaign rooted in digital storytelling.
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For the very first time, Niantic was an official partner of The Cannes Lions International Festival of Creativity! We took the festival by storm with a number of WebAR activations built using the 8th Wall platform by our partners which enabled delegates to experience the festival like never before.