This week we’re looking at a rapidly expanding use case for WebAR: B2B Marketing. With sales processes disrupted by COVID, agency partners are helping clients reach their target audiences with interactive, memorable, immersive experiences. Check out how these agencies and companies are innovating to reach audiences with web-based augmented reality technology.
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Systemair is the world’s leading ventilation company and has a portfolio of several thousand different high-quality products. To showcase their many different products in an efficient manner, the Swedish company engaged Prague-based agency MRstudios to create a web-based AR sales solution. The result is a sleek WebAR application that enables their salespeople to swiftly pull up renderings to display to potential customers, all from the employee’s mobile browser.
Queensland-based Sunwater has historically provided awe-inspiring and educational tours of the expansive dams they’ve built in Australia. Unfortunately, due to COVID restrictions, open days were cancelled and no physical access was possible this year. Hoping to still connect with people interested in learning about their water storage and hydroelectric capabilities, Sunwater turned to leading Gold Coast AR/VR agency AustechVR to build a virtual dam tour.
With nearly all in-person conferences and events cancelled for the foreseeable future, tech firm Nutanix was looking for an innovative, impactful way to connect with key decision makers. Aircards, a leading end-to-end provider of WebAR services, partnered with CXO Strategies to deliver the cloud computing company a truly unique and engaging virtual expo booth.