Burger King and UK rap artist, Tinie Tempah, teamed up to deliver the world’s tiniest concert. For a limited time, Burger King UK customers could scan a QR code on Whopper burgers which generated a hologram of Tinie, who performed his latest single “Whoppa” on a Whopper.

“Of all the ways I’d be launching a single in 2020, I couldn’t have predicted that it would be through a performance on top of a flame-grilled Whopper!” said Tinie.

This world-first private AR burger concert was created by agency BBH and produced in collaboration with Dimension Studios and Bully! Entertainment, and was promoted via outdoor ads and social media. It is believed to be the smallest gig ever.

Katie Evans, Marketing Director for Burger King ® UK, commented, “As soon as we heard about Tinie’s Whoppa song, we couldn’t help but dream up innovative ways to get involved. Of all of the ideas, this was the one that really brought a smile, and we’re so glad we’re able to offer our Whopper as a stage at a time when we could all do with a bit of fun and frivolity.

You can read more about this campaign in AdWeek.

🍔 Watch Tinie perform his hit “Whoppa” on a Whopper® by hitting this link on your smartphone.