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Craig David and KSI turn themselves into holograms to perform their new single "Really Love"

This exclusive hologram performance was a first of its kind for the duo

Craig David and KSI transformed themselves into WebAR holograms to perform their new single “Really Love” for their fans—wherever they are. This exclusive hologram performance was a first of its kind for the duo.

This immersive experience, pioneered by LADbible, was created by Beem, and was made possible in partnership with Proper Loud Music and MBA Live. LADbible, a UK-based social media and entertainment publisher, challenged its Twitter followers to use the Web AR experience to “put KSI and Craig David in the weirdest place possible” to win £100. Twitter users were up for the challenge and delivered.

Read about this holographic performance and watch behind the scenes footage of how it came together here on LADbible.

Tags: Hologram, Arts & Entertainment

8th Wall

Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.