Indie rock band Real Estate became the world’s first musicians to launch a WebAR concert. Dubbed “Quarantour,” the virtual performance was created to bring the live music experience directly to fans amongst worldwide shelter-in-place protocols due to COVID-19.
Created by creative agencies CALLEN and Unicorns & Unicorns using 8th Wall technology, “Quarantour” features holograms of the band playing some of their hits, which were derived from video assets. The lifelike stage can be placed and scaled on any surface.
Read more about the “Quarantour” WebAR experience in Rolling Stone.
Tags: Hologram, Arts & Entertainment
.png?width=100&height=100&name=Untitled%20design%20(8).png)
Written by 8th Wall
Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.