Red Bull launches its first Web-Based augmented reality activation, brings Pro Gamer Ninja to fans as interactive avatar

Jun 19, 2019 7:01:00 PM / by 8th Wall posted in Food & Beverage

Red Bull is teaming up with agency …and dos Santos to extend its “Win with Ninja” campaign to Germany with its first Web AR experience, which is powered by 8th Wall technology. The Ninja AR Lens allows fans to bring professional gamer Tyler “Ninja” Blevins into their homes, where they can take pictures of the popular streamer and enter into a raffle to win a gaming session with him at Lollapalooza in Chicago in August.

Toyota brings the car showroom to customers through mobile Web AR experience

Jun 12, 2019 6:59:00 PM / by 8th Wall posted in Automotive

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Before customers even step foot in a dealership, Toyota has partnered with Conill and 8th Wall to develop an interactive augmented reality (AR) mobile ad unit for the launch of the greater than ever 2020 Toyota Corolla sedan. The immersive web-based experience allows potential customers the ability to bring the car into their own environment, where they can explore the car’s features from the convenience of a mobile device.

“We always want to offer our guests a greater vehicle experience,” said Cynthia Tenhouse, vice president, Vehicle Marketing & Communications, Toyota Motor North America. “The new generation of Hispanic car buyers are an incredibly important audience for Toyota, so we’re excited to deliver an engaging digital experience that produces a unique opportunity for consumers to visualize and engage with the greater-than-ever Corolla at the touch of their fingertips.”

AWE 2019 + portal hunt Web AR Experience

Jun 3, 2019 6:58:00 PM / by 8th Wall posted in Announcements, For Developers

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AWE Portal Hunt 👽

If you attended the Augmented Reality Expo this year, you might have spotted a 7-foot tall black board covered in cryptic alien runes. If you searched hard enough, you might have found all 10 of them. In honor of AWE’s 10th Anniversary, 8th Wall created an interactive web-based augmented reality experience that sent attendees on an otherworldly scavenger hunt.

Release 11: Image Targets & more

Apr 16, 2019 6:55:00 PM / by 8th Wall posted in Announcements, For Developers

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We’re not going to lie, we’re pretty excited about our latest release. It includes some important new features that we’ve been working really hard on for the last few months.

Miller Lite brings packaging to life with Web AR campaign, No App Required

Mar 18, 2019 6:53:00 PM / by 8th Wall posted in Food & Beverage

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If you were lucky enough to order a Miller Lite over St. Patrick’s Day weekend, you might’ve noticed that something was different about the packaging this year. 🍀

Sony Pictures takes augmented reality users “Into the Spider-Verse” with mobile Web AR experience

Nov 27, 2018 6:51:00 PM / by 8th Wall posted in Arts & Entertainment

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If you’ve ever wanted to snap photos with Spider-Man, now you can! 8th Wall is thrilled to have partnered with Trigger — The Mixed Reality Agency — and AWS Amazon Sumerian to produce the mobile web augmented reality (AR) experience for Sony Pictures’ Spider-Man™: Into the Spider-Verse.

Interactive AR on the Samsung internet browser

Nov 19, 2018 6:50:00 PM / by 8th Wall posted in Announcements

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We had a blast demoing 8th Wall Web on the Samsung Internet browser at the Samsung Developer Conference last week. Digital robot JINI greeted attendees in our latest immersive web experience, JINI Cam, where users posed and snapped photos of him in augmented reality.

How we engineered AR for the mobile browser with 8th Wall Web

Sep 27, 2018 6:48:00 PM / by Nicholas Butko posted in For Developers

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We recently launched 8th Wall Web, the first solution of its kind for augmented reality (AR) in the mobile browser. As the 8th Wall Director of Engineering, I wanted to share with you why I’m so proud of the team, and why I’m really excited about what we accomplished.

Introducing 8th Wall Web: augmented reality that lives in your browser

Sep 11, 2018 6:43:00 PM / by 8th Wall posted in Announcements

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It’s official! 8th Wall’s AR technology can now run on any mobile web browser, and we couldn’t be prouder. Check it out for yourself: