If you've ever had a hankering for uploading outrageous amounts of image targets to a single WebAR project, now you can! With 8th Wall's latest release you can upload trigger images to your heart's content. Not only that, but your WebAR project can also scan for up to 10 of those images simultaneously.
LEGO unveiled its latest web-based AR campaign which serves as an interactive product demo for the newly launched LEGO Hidden Side play sets, now in LEGO stores across the globe. The in-store activation challenges kids to help their LEGO friends, Jack and Parker, capture virtual ghosts who have escaped into their real world. From the WebAR experience, users can go directly to the LEGO website in order to learn more about the play sets, and they can also download the full mobile app. The campaign was produced by mixed reality agency Trigger using 8th Wall technology. Try it out here.
Heineken® is kicking off the Singapore Grand Prix 2019 season with an exclusive Heineken® Pre-Race Party featuring Flume (DJ SET). The beer brand’s accompanying WebAR contest, called Heineken® AR Cheers, gives players the chance to win one of 1,000 double passes to the Heineken® Pre-Race Party.
In anticipation of A Shaun the Sheep Movie: Farmageddon, hitting theaters this Fall, Studio Canal and Aardman bring the extraterrestrial magic of the film to fans everywhere with their latest WebAR activation. Produced by agency Hoopla Digital UK and powered by 8th Wall, the experience allows users to summon the two protagonists, LU-LA and Shaun, into their own environment.
LEGO unveiled its latest web-based AR campaign which serves as an interactive product demo for the newly launched LEGO Hidden Side play sets, now in LEGO stores across the globe. The in-store activation challenges kids to help their LEGO friends, Jack and Parker, capture virtual ghosts who have escaped into their real world. From the WebAR experience, users can go directly to the LEGO website in order to learn more about the play sets, and they can also download the full mobile app. The campaign was produced by mixed reality agency Trigger using 8th Wall technology.
To promote its newest line of sneakers, Ultraboost 19, adidas wrapped streetcars in Toronto with “Boost My Ride” messaging. Once passengers step on board, ads within the cart invite them to scan a QR code to turn their transit pass into a scratch card using WebAR, which they can then tap to “scratch” in order to reveal if they won a prize.
Toyota just rolled out a fully integrated WebAR campaign in collaboration with Hearst Magazine’s Road & Track, bridging print and digital. The September issue includes a nostalgic centerfold poster of the 2020 Toyota Supra.
the national campaign features a custom double-sided poster, which is essentially a fold-out advertisement, featuring a red and yellow Supra along with a QR code. Once scanned, the QR code launches a web-based AR experience allowing users to place the Supra in their driveway, garage — anywhere the’d like— in the color of their choice. The vehicle spins its wheels and rotates and allows for a shareable photo op.
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The Healthcare Games Showdown™, a competition involving college students creating video games and apps for healthcare, livestreamed this July. Hosted by Texas Medical Center’s TMC Innovation Institute, the tech tournament featured innovative projects that gamified the healthcare categories including: Medical Education & Training, Participatory Health, Exergaming & Fitness, Rehabilitation Games, Cognitive & Emotional, and Operations & Patient Records.
June 28th, 2019 marked the 50th anniversary of the Stonewall Uprising, a moment that sparked the modern-day LGBTQ+ liberation movement. In honor of this historical turning point, agency AKQA NYC used 8th Wall to create a Web AR experience that brings the story of Pride to life.
The future is now, people. Thanks to our friends over at 8i, human holograms have become a reality. 8i uses volumetric video technology to capture 3D recordings of humans (and animals 🙀) that can be experienced in AR, VR and MR. With our latest integration, you can now import your 8i holograms into 8th Wall and publish as your own sci-fi worthy Web AR experience.