Heineken® is kicking off the Singapore Grand Prix 2019 season with an exclusive Heineken® Pre-Race Party featuring Flume (DJ SET). The beer brand’s accompanying WebAR contest, called Heineken® AR Cheers, gives players the chance to win one of 1,000 double passes to the Heineken® Pre-Race Party. 

Led by Just After Midnight in association with MUN Studio NYC, Megapixel Solutions and powered by 8th Wall technology, this is the first time a brand has used web-based AR technology to power a live competition of this scale. The activation uses image detection to trigger an AR experience when you cheers your Heineken® with a friend. This action conjures an F1® car avatar to reveal instantly if you have won tickets.