Feeding America® and the Ad Council, in partnership with Niantic 8th Wall, Sawhorse Productions, and Flowcode, today launched a new augmented reality (AR) experience designed to raise awareness about hunger in the United States. Starting today, the public can access the immersive web-based augmented reality (WebAR) experience, exploring true stories and statistics about the impact of food on people’s lives, and how they can join the movement to end hunger.

Sixty-year-old Mondelez International cookie brand Chips Ahoy! launched the Happy by Design augmented reality (AR) experience to support diversity in the creative space and strengthen ties with the younger generation. 

Due to the pandemic, cities across the country have been forced to put their Pride Month celebrations on hold. Still wanting to celebrate this special month, Christopher Park in New York City created The First Rainbow, an interactive web-based augmented reality experience that celebrates its history as the birthplace of the Gay Civil Rights Movement. 

Every night, 44,000 Australians under the age of 25 are without a safe and secure place to sleep. To highlight this issue, Steps Outreach Service launched Walk in My Shoes – an augmented reality experience that gives young people experiencing homelessness in Australia a voice. 

HSBC Bank — in association with WWF — teamed up with Australian agency Unbnd to create a WebAR activation that sheds light on the endangerment of wildlife of the Pantanal wetlands, which are threatened by deforestation and habitat degradation.