Stoneleigh Wild Valley Wine “Let Nature Take Over” in an AR-activated experience

Customers scan their wine bottle to bring to life elements of nature from the wine’s coastal climate

New Zealand wine company Stoneleigh partnered with immersive Australian agency Unbnd to create an AR-activated brand experience for its Wild Valley wine labels. Customers can scan their wine bottle to “let nature take over,” bringing to life elements of nature from the wine’s coastal climate of Marlborough, New Zealand.

Users have the ability to interact with birds, and tap to discover more about the wine and where to purchase it.

Tags: Food & Beverage, Alcoholic Beverage, Image Targets

Written by 8th Wall

Niantic's 8th Wall platform is equipping developers, agencies and brands with a complete set of tools to create web-based augmented reality. 8th Wall's WebAR works across iOS and Android devices with an estimated reach of 5 billion smartphones worldwide - all with no app required to download. 8th Wall has powered thousands of commercial experiences for top brands which have engaged millions of users around the world.