At Niantic, we're committed to fostering the true potential of AR - using technology to improve our reality, promote connection, and be more than an indoor fascination. In late 2023, we teamed up with Meta to host our second Niantic Innovation Labs. The focus of this innovation lab was to bring mixed reality to mobile and Meta Quest devices via the browser by working with leading developers who would focus on building experiences optimized for the Quest device line that also work on mobile, create a multiplayer headset experience that connects with other headset or mobile players, and to create a headset-first experience that demonstrates how mobile can extend play outdoors.
At the center of this cohort was the use of Niantic 8th Wall's Metaversal Deployment. This powerful feature enables developers to create WebAR experiences and deploy them across various platforms like Meta Quest devices on browser or smartphones. As we await the mass adoption of HMDs, this feature makes it possible to democratize access to immersive experiences and ensure mixed reality experiences are accessible to a broader audience, regardless of their hardware.
Over ten weeks, three teams embarked on a voyage of creativity and technological innovation, with just two mandates: their creations must thrive on both headsets and mobile, leveraging our Metaversal Deployment and multiplayer module. Beyond these parameters, they were free to innovate without bounds.
The outcomes were impressive, underscoring WebAR's dynamic capability to forge connections and deliver captivating experiences across diverse devices, bringing people together in a shared digital continuum.
Recent Posts
.png)
.png)
Since its launch in late 2022, Sky Effects has been a revolutionary feature for WebAR creators. This dynamic tool allows developers to artistically transform the sky within their AR scenes. Whether it's altering the weather, shifting the time of day, or conjuring fantastical environments, Sky Effects empowers developers to craft immersive and captivating experiences like never before. What’s more Sky Effects is not just limited to the sky and can be combined with World Tracking to create experiences with full environmental changes to the sky and ground
The 8th Wall Simulator, recently launched in the Cloud Editor, simplifies and accelerates the WebAR development process by enabling developers to test and refine their creations across a variety of virtual devices and real-world scenarios, all from their desktop. It eliminates the need for multiple physical devices, making the development process more efficient and accessible.
Quickly craft WebAR experiences that take to the sky without ever leaving the desk
With the integration of Sky Effects into the Simulator, developers can now enjoy an even more robust and versatile environment for crafting AR experiences. This update significantly enhances the development process by allowing for:
- Efficient testing across scenarios: Quickly visualize how Sky Effects will look in different settings and times of day without the need for additional devices or extensive setup.
- Seamless iteration: Instantly see the effects of tweaks and adjustments to the sky visuals, enabling a rapid and responsive development cycle.
- Enhanced presentation capabilities: Provide clients and stakeholders with realistic previews of how the sky-based AR experiences will appear, facilitating clearer communication and feedback.
- Consistency across viewing conditions: Ensure that AR experiences maintain their visual appeal and functionality across various skies, times of day, and viewing angles.
Whether you are aiming to create an enchanting fantasy sky, a dramatic weather change, or a unique celestial event, the integration of Sky Effects with the Simulator opens up a world of possibilities. This update empowers developers to push the boundaries of WebAR creativity and bring their visions to life with greater ease and precision.
Start developing Sky Effects with the 8th Wall Simulator
All 8th Wall developers can now leverage Sky Effects within the Simulator via the Cloud Editor. Ready to start building? Get started with our sample projects for Sky Effects and Sky Effects + World Tracking which have all been updated to work seamlessly with Sky Effects in the Simulator.
New to 8th Wall? Start developing the next generation of immersive sky-based WebAR with our 14-day free trial. We can't wait to see what you create!
.png)
Introducing Libardo Martinez Durango, a dynamic force in the realm of augmented reality (AR) development and in the 8th Wall Community. With a rich background spanning various AR platforms, Libardo embarked on his AR journey with a clear vision to elevate the immersive experience landscape. He was interested in building on 8th Wall because the platform suited his ambitious technical needs and had an exciting community of developers and creatives to collaborate with.
From his early days, Libardo has been distinguished by his ability to blend technical prowess with artistic vision, creating AR projects that are not just technologically advanced but also deeply engaging and meaningful. His work is a testament to his dedication to innovation, representing his homeland of Colombia and the Latino community at large in the global tech arena.
We sat down with Libardo for a Q&A to delve deeper into his AR journey and explore how he's using 8th Wall to craft captivating experiences that resonate with audiences worldwide.
In our recent 8talks session, "Using WebAR for Historical Preservation," we had the privilege of witnessing firsthand the convergence of technology and history. Nicole Riemer and her team at ROSE Digital shared their groundbreaking work on three WebAR experiences developed for Black History Month. These experiences not only celebrated pivotal moments and figures in Black history but also set a benchmark for how we can use WebAR to make history accessible to all.
.png)
We're excited to announce our first challenge for 2024, the 8th Wall Time Capsule Challenge. This first challenge is an opportunity for developers to flex their creative muscles and push the boundaries of WebAR experiences. The Time Capsule Challenge will run from February 6th to March 25th and is an opportunity to not only show off your technological skills but lead audiences through a voyage through time by blending history, culture, and WebAR together for a powerful immersive experience.
エバー航空、AR体験の導入
エバー航空は台湾の大手民間航空会社で、2023年、SKYTRAXによる5つ星航空会社認定のほか、世界ベストエアライン トップ10で9位、世界ベストプレミアムエコノミークラス 1位、ベストプレミアムエコノミークラス機内ケータリング1位など、多くの部門で上位を獲得したフルサービスキャリアです。
.png)
Introducing Daniel Vettorazi, a technological innovator and pioneer in Augmented Reality. Beginning his career as an art director with coding skills, Daniel quickly developed a passion for emerging technologies, particularly AR, leading workshops across Brazil since 2010. His journey evolved from developing AR applications using C++, Flash, and early JavaScript to mastering Computer Vision and Machine Learning.
We hosted a Q&A with Daniel to learn more about his journey in the AR space and how he’s using 8th Wall to build engaging experiences.
-1.jpg)
Sixty-year-old Mondelez International cookie brand Chips Ahoy! launched the Happy by Design augmented reality (AR) experience to support diversity in the creative space and strengthen ties with the younger generation.
To promote the launch of their latest fragrance, Burberry Goddess, Burberry has developed a bespoke WebAR experience for customers to engage with via a poster campaign. The campaign will feature on billboards in airports and at other international transit locations around the world.
The holiday season is in full swing, and brands around the world are spreading joy and cheer with innovative WebAR experiences powered by 8th Wall. Let's take a look at some enchanting campaigns that are bringing the holiday spirit to life.