Britannia Pure Magic Choco Frames marked Harry Potter’s birthday in a way fans won’t forget. They transformed a print ad into a portal to a magical experience. In partnership with immersive tech company Xtendr, the brand transported readers of the print ad into a Harry Potter-themed destination that engaged them with live streaming videos and interactive treasure hunts. 

Cloudookie is a casual yet fast-paced AR game where you help a farmer… collect the droppings of a mischievous cloud to keep your farm thriving. It’s quirky, lighthearted, and will definitely keep you moving—because in this game, you’re not just catching what falls… you’re cleaning up the mess too.

We caught up with the team at forwARd game to learn what inspired them, how they brought Cloudookie to life in 8th Wall Studio, and the lessons they’d share with other developers.

Last week, the 8th Wall community teed off the Ultimate Mini Golf Game Jam with a live info session led by our own Rigel Benton (Lead Designer) and George Butler (Developer Support Engineer).

This month-long jam challenges developers to create one-of-a-kind mini golf holes in 8th Wall Studio using our Putt Putt Paradise sample project as a starting point. The best submissions will share in a $10,000 prize pool and may even be combined into a single “Ultimate Mini Golf” experience published by 8th Wall.

But building a winning hole isn’t just about creativity—it’s also about making sure your game runs smoothly for every player, whether they’re playing on a PC or a phone on mobile data. That’s where George Butler’s advice comes in.

PBS, BBC and bully! teamed up on a prehistoric experience that shows one of augmented reality’s most fascinating powers, time travel! Life-size dinosaurs from the past, including the Triceratops and T. Rex, were brought into the present and placed in the space in front of users made possible with web-based AR. 

The Ultimate Mini Golf Game Jam is officially live! From August 4 to August 25, we’re challenging developers, creators, and students to build a playable 3D mini golf hole using 8th Wall Studio.

This jam is designed to lower the barrier to entry and help you turn an idea into a game, fast. You’ll start with a fully built sample project, complete with prefabs, physics, and controls. Then, it's up to you to customize the scene, add your creative twist, and publish your own playable mini golf level.

Nydia: The Blind Flower Girl is an immersive, educational WebAR experience that lets users explore the tragic story behind the famous marble sculpture at the Saint Louis Art Museum. Created by developer Irina Fawcett and 3D artist Noah Ilbery, the experience uses 8th Wall Studio, VPS, and Gaussian Splat technology to reconstruct the world around Nydia—placing viewers in ancient Pompeii as Mt. Vesuvius erupts.

Anchored to the physical statue via VPS, the scene builds a richly detailed environment using Gaussian Splats, layered audio, and interactive hotspots. The result is a deeply atmospheric experience that blends culture, storytelling, and spatial technology.

We caught up with Irina and Noah to learn how they built it—and what advice they’d give to developers looking to experiment with spatial storytelling.

Last month we introduced Asset Lab, a new feature in 8th Wall to generate images, 3D models as well as rigged and animated characters and directly import them into a scene of your project. 

Asset Lab is quickly becoming the go-to tool for 8th Wall developers looking to generate, rig, and animate 3D characters. In a recent webinar, the team walked through some important tips and tricks on how to rapidly build animated characters and integrate them into your interactive scenes. Whether you're prototyping a WebAR experience or building a game for desktop or mobile, these five tips will help you make the most of Asset Lab.

Generative AI is changing how experiences are being developed and how users interact with content. These experiences powered by 8th Wall are a great example of how AI is helping developers elevate their 3D/XR experiences.

What if you could stand in the exact spot where a legendary skate trick happened—and watch it unfold in front of you?

That’s the idea behind VIZIONSB, an augmented reality time capsule built with 8th Wall Studio and anchored at Bastille Skatepark in Paris. This VPS-powered experience lets skaters and fans revisit iconic tricks in the places they originally happened, blending archival video, animated 3D avatars, and real-world locations into an interactive, site-specific performance.

Created by artist and developer 0xVIZION, this project doesn’t just celebrate skateboarding culture—it evolves it. Every month, a new trick submitted by local skaters will be turned into an AR filter, adding to the living archive and giving visitors new reasons to return.

We caught up with 0xVIZION to hear how it came together and what’s next.