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General Mills’ transforms cereal boxes into interactive WebAR puzzles

The experience is for the launch of their new brand of cereal this year: Fillows, with Hershey’s Cookies N’ Creme and Pillsbury’s Cinnamon Roll creme filling

General Mills launched a new brand of cereal this year: Fillows, with Hershey’s Cookies N’ Creme and Pillsbury’s Cinnamon Roll creme filling. Using WebAR image targets, Fillows takes cereal box games to the next level by transforming their packaging into interactive puzzles with multiple levels and activities. The experience was developed by EyeKandy using 8th Wall. Check it out:

 

Learn more about this experience on EyeKandy's Public Profile page here.

Tags: Food & Beverage

8th Wall

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