Cadbury partnered with four fan favorite English Premier League Clubs to create an industry first web-based augmented reality pack-led activation. Using limited edition Cadbury treats, fans are able to support and interact with their favorite teams including Manchester United, Arsenal, Chelsea and Liverpool in a fun and sweet way. 

To access the experience, customers scan the QR code found on the limited edition Cadbury treats with their smartphones. Next, users scan the team crest found on the pack to unlock five different WebAR experiences. With each activation, customers can try out the face paint for a fun selfie, practice their kicking skills in a skills game, get exclusive content with VIP access, test their knowledge of their favorite teams with a trivia quiz, or enter in a lucky draw for the chance to win club merchandise. As each limited edition Cadbury treat comes with a different English Premier League Club team crest, fans have the opportunity to experience each team's personalized augmented reality experience with each Cadbury purchase. 

Created by AliveNow and powered by 8th Wall, this web-based augmented reality experience is an ideal digital activation where the product packaging comes to life using AR. As this experience is accessible through the browser and requires no app to download, customers are able to access this one-stop fan zone to unlock games, sweepstakes and exclusive content straight from the pack.

Unlock your fan experience by tapping here. 🍫