Augmenting the world is the most common way developers, agencies and brands are using 8th Wall today. Up until now, world WebAR has been primarily focused on the ground. Today, we are over-the-moon excited to introduce Sky Effects, a new feature from Niantic integrated into the 8th Wall platform that allows developers to augment the sky with WebAR.
NBC and Verizon are giving “La Brea” fans a sweet surprise with the launch of an augmented reality experience that allows fans to interact with La Brea’s defining sinkhole to reveal classic objects from the television series.
Generative AI is changing the way we create content including WebAR content. AI software tools, such as DALL·E 2, Midjourney, BariumAI and D-ID AI, can be used as part of your creative workflows. Generative AI can be used to quickly generate ideas, texture 3D models and provide a rapid way to create assets that can be used in your WebAR experience. The real magic happens when you combine AI software with AR.
This year, brands and agencies around the world leveraged the power of 8th Wall WebAR to get users into the Halloween spirit. From multiplayer games that make use of the user's space to personalized WebAR greeting cards, augmented reality can help people celebrate the holidays in a fun and immersive way.
Today, we’re introducing Niantic Lightship Maps for Web, a new service from Niantic integrated into the 8th Wall platform that allows developers to easily add customizable maps to any 8th Wall project.
Coca-Cola is bringing Halloween into the Real-World Metaverse this holiday with an augmented reality activation on the University of Southern California (USC) campus. "The Coca-Cola Halloween Collection" is a phygital experience that transforms actual vending machines around the campus into virtual treat dispensers. This web-based experience let students fill their trick-or-treaters bags with digital and physical items found in select vending machines including AR masks, NFTs, apparel, concert tickets and more.
To get customers into the Halloween spirit, Perfetti Van Melle launched “Meet the Creeps”, a spooky-candy-filled WebAR game. Accessible via QR code on select candy packets, trick-or-treaters and candy lovers alike can immerse themselves into the Halloween Village to help make Halloween sweet again.
The 8th Wall team has been on a mission to supercharge your development by providing you with a complete set of tools to create WebAR content. Our cloud-based integrated development environment, the Cloud Editor, was built from the ground up for reality content development and it is now the predominant way our developers create 3D, AR and VR web applications. We designed the Cloud Editor to give developers superpowers and today we are unlocking a new power by making our biggest update since its launch with the introduction of 8th Wall Modules.
In honor of its 150th anniversary, Bloomingdale's sent over 400,000 AR activated catalogs to households across the country that enable the celebration-worthy exclusives to jump off the page and into real life.