In honor of its 150th anniversary, Bloomingdale's sent over 400,000 AR activated catalogs to households across the country that enable the celebration-worthy exclusives to jump off the page and into real life. 

Following the release of Coca-Cola Dreamworld—the fourth limited-edition flavor under the Coca-Cola Creations innovation platform— Coca-Cola in collaboration with Tomorrowland launched an Augmented Reality musical experience that allows users to step into a dreamy new  universe. 

Today we are introducing Lightship VPS for Web, bringing the Niantic Lightship Visual Positioning System (VPS) to the 8th Wall platform. This first-of-its-kind browser-based technology connects the real world with the digital one by anchoring WebAR content to locations with unprecedented accuracy and precision. This enables location-based augmented reality experiences that feel more personal, more meaningful, and more real, and gives users new reasons to explore the world around them. 

To promote its new LEGO Technic Ferrari Daytona SP3 set, LEGO has launched a web-based augmented reality experience that allows supercar lovers to get closer to that real Ferrari experience. 

Online shopping is quickly becoming the predominant way consumers buy products today. According to eMarketer, e-commerce will make up 21% of worldwide total retail sales this year to a total of $6.169 trillion, up from $3.351 trillion (or 13.8%) in 2019. While e-commerce offers a convenient way to discover and purchase products, the intangible nature of this digital experience presents new challenges to retailers such as an increase in returns. In the United States, nearly 21% of online orders were returned in 2021, totaling $218 billion, according to the National Retail Federation.

Looking to explore the deepest parts of the universe, NASA partnered with Northrop Grumman to build the Webb Space Telescope. Known as the largest, most complex and powerful space telescope ever built, the Webb Space Telescope opened a new era of space exploration with the release of its first images from space. To celebrate this major accomplishment, Northrop Grumman released a WebAR experience that allows space enthusiasts around the world to understand the inner workings of this sophisticated machinery.

In support of the July 29 theatrical release of Warner Bros.’ animated feature film, DC League of Super-Pets, the studio unleashed an interactive and family-friendly AR experience launched from an Amazon box.

While ancient Greek and Roman sculptures are often shown as pristine white marble in museums, they were actually once colorful and richly adorned with detailed ornamentation. The Metropolitan Museum of Art’s exhibition Chroma: Ancient Sculpture in Color reveals the colorful backstory of these ancient sculptures. Launched alongside the exhibition, The Met released a WebAR experience called Chroma AR that allows anyone with a smartphone to explore the use of color in ancient sculptures.

Charlotte Tilbury Beauty ventured into the metaverse with the launch of Charlotte’s first-ever 3D volumetric avatar. Showcasing the brand’s latest experience with mixed reality, the launch of Charlotte’s first avatar alongside the brand’s latest virtual store looked to bridge the physical, augmented and virtual worlds. 

For the very first time, Niantic was an official partner of The Cannes Lions International Festival of Creativity! We took the festival by storm with a number of WebAR activations built using the 8th Wall platform by our partners which enabled delegates to experience the festival like never before.