Something big is happening on the Web.

We are proud to announce that three WebAR experiences powered by 8th Wall have won prestigious Webby and Clio Awards! Established in 1996 during the Web’s infancy, the Webby Awards is the leading international award honoring excellence on the Internet. Founded in 1959, the Clio Award is the premier international awards competition for the creative business and honors the work and talent at the forefront of the industry.

To promote the release of its limited-edition Coca‑Cola Starlight offering, Coca‑Cola Creations launched an out-of-this-world WebAR concert activation featuring global popstar Ava Max. The activation, which launched across North America and in select countries around the world,  features three augmented reality experiences where customers can watch Ava Max perform three of her biggest hits—“Kings & Queens,” “Sweet But Psycho” and “EveryTime I Cry”.

TECNO Mobile is allowing football fans to feel what it's like to sign for Manchester City Football Club with it's #AnnounceYourself AR experience. This one-of-a-kind digital experience allows City fans across the globe to interact with the club in a variety of new ways.

Scale plays a critical role in how we experience the world around us. It is even more essential in augmented reality where digital content is placed in our physical space. When AR content uses a scale not typically expected in the real world, such as a tiny rapper performing on a life-size burger, it can result in a magical and extraordinary experience. When the scale of the AR content suits the environment it is placed in, such as a virtual fridge in your actual kitchen, it increases the immersion and utility of the experience. Today, we are excited to announce that our 8th Wall Engine is getting a major upgrade enabling developers with tools to create both these types of AR experiences for the web. 

Following the launch of Kia’s big game ad “Robo Dog,” featuring an adorable robotic dog and its electric companion, Kia’s all-electric EV6, the brand kicked-off its first-ever immersive augmented reality experience “Robo Dogmented Reality.” In partnership with the Petfinder Foundation, this mobile web experience allows animal lovers to bring Kia’s Robo Dog into their own home and search for adoptable animals in their local areas.

I’m excited to share that 8th Wall is joining Niantic! You can read the official announcement over on the Niantic website.

8th Wall has been the home of WebAR-enabled holograms since 2019 and we are pleased to announce our latest integration with our new volumetric video partner, 4Dviews. Starting today, developers can easily add high-quality holograms recorded with 4Dviews’ volumetric capture system, the HOLOSYS, to WebAR projects to engage users on smartphones, computers and AR/VR headsets using 8th Wall’s Metaversal Deployment.

To promote the release of their new album “Music of the Spheres” and their single with BTS “My Universe”, Coldplay released two limited-time albums which featured out of this world augmented reality experiences. Developed by arfected in collaboration with Parlophone Records Ltd. and FirePit Technology (Warner Music Group), the experiences allowed fans to engage with the bands music like never before.

We are pleased to announce our newest integration with the cross-app avatar platform for the metaverse, Ready Player Me. This integration equips 8th Wall developers with all the tools they need to create immersive browser-based experiences with custom, interactive avatars. Avatars play a major role in the metaverse, acting as our digital identity in virtual worlds and spaces, in joining forces with Ready Player Me users will now be able to bring their avatars into 8th Wall powered experiences.