Society6, the artist-driven online marketplace featuring made-to-order products in home decor, wall art, apparel and accessories partnered with premium paint brand Sherwin-Williams to launch a new “View in Your Room” augmented reality capability for the mobile web. Developed by AR design firm Rock Paper Reality, the AR e-commerce feature allows consumers to preview millions of Society6 wall art designs and paint in their own space.

In celebration of the 2022 Lunar New Year, P.F. Chang's has launched a limited-time specialty cocktail and immersive experience which honors the Year of the Tiger. Available at P.F Chang’s restaurant locations nationwide, the augmented reality experience brings the spirit of the tiger to life in an unexpected way.

Our mission at 8th Wall is to make augmented reality for everyone and today we are enabling AR to reach more people through an official partnership with Ericsson's mobile advertising solution business, Emodo. 8th Wall developers can now increase the discoverability and overall success of their WebAR experiences by requesting ad distribution using Emodo’s high-quality, full stack advertising supply and audience targeting solutions. The partnership connects 8th Wall’s technology and developer ecosystem with Emodo’s advertiser and publisher network to establish an end-to-end web-based augmented reality advertising solution. This includes the introduction of a new embeddable AR ad type which places interactive WebAR content inside ad units directly alongside publisher content, offering a more streamlined and engaging experience for consumers. 

As part of its PLAY NEW initiative, Nike is inviting customers to experience sports in new ways with the launch of an in-store augmented reality retail experience. Available at select Nike stores across the country, the experience takes shoppers on a fun-filled adventure throughout the store to unlock immersive mini-games and win a prize.

To inspire young animal lovers around the world as well as reduce the kids’ meal plastic footprint, Animal Planet and Burger King launched a collection of paper-based King Jr. meal toys and activities that featured six augmented reality portals. Available at approximately 14,000 restaurant locations worldwide, Animal Planet fans were able find the limited-edition paper premiums included with all of their favorite kids’ meals.

As part of its “Whitlock's Tales of Delicious Demise” campaign, F. Whitlock & Sons is taking people even further out of their ordinary with an immersive, gamified WebAR portal adventure. Inspired by the classic escape room format, the portal experience centers around the tales of Whitlock’s hero characters, Chip the Chipotle Pepper and Oscar and Rojo, the Fuego Chilli Beans.

It’s the most wonderful time of the year and this festive season brands are turning to WebAR powered by 8th Wall to bring holiday cheer to customers — no matter where they are.

With Paris and Lancôme being inseparable, Lancôme decided to offer its customers a glimpse of Paris for the holiday season. Using augmented reality, customers around the world are transported to the Eiffel Tower through a magical portal experience.

Just in time for the holidays, we are pleased to announce Summit Scramble, an augmented reality game you can play together with friends and family on smartphones, computers and virtual reality devices.

Stags’ Leap Winery is rooted in its legendary namesake, the stag, an indomitable spirit which leapt into the unknown rather than submitting to a hunter. As part of its “Take the Leap” campaign, the winery is inviting consumers to take their own leap and follow in the footsteps of the stag. There, they’ll explore the worlds of Stag’s Leap Winery through an AR experience which brings its bottles to life.