In honor of Ninjago’s 10th Anniversary, LEGO launched the Ninjago AR Quest at LEGOLAND and LEGO Discovery Center locations around the world. Leveraging the power of AR, guests must be a Ninja and help Master Wu retrieve the golden fragments of his Golden Amulet to protect the Ninjago Legacy.

At 8th Wall, we are on a mission to make augmented reality for everyone and today we are further realizing this vision by making WebAR accessible beyond the smartphone.   

As part of its larger “Brighten Your Colors'' campaign, Polaroid Eyewear created a WebAR experience that asks users to “take the GIF challenge”. Using a virtual try on experience in WebAR, customers can try on different eyewear styles to help find their perfect match and create a fun GIF in the process.

In celebration of the Euro 2020, Heineken launched a highly engaging web-based augmented reality gaming experience. Featuring specially designed beer cans and bottles for each team participating in the championship, fans are able to support and interact with their favorite team in a fun and innovative way. 

We are pleased to announce the latest integration with volumetric video partner, 8i, which provides an end-to-end solution to capture, transform and stream recorded and live broadcast volumetric video in WebAR. Livestreaming holograms represents a fundamental advancement in volumetric video technology that enables the future of communication in 3D, where real people — not avatars — are brought into immersive digital environments in a live broadcast, instead of taking days or weeks to render, an industry first. Combined with 8th Wall’s powerful AR engine which enables high quality, interactive augmented reality experiences to work in the browser, livestreaming holograms can be accessed on nearly 3.5 billion iOS and Android devices with no app required to download. 

Today we are introducing Landing Pages, a new product feature which makes it incredibly easy to create and customize branded web pages designed to increase engagement with your WebAR experience. This new feature dynamically generates an optimized landing page for your 8th Wall project while giving you complete control to tailor every aspect of the page to match your brand. Landing Pages give users a meaningful experience no matter what device they are on and helps them get to your WebAR experience.

To promote the launch of the upcoming sci-fi blockbuster film, Dune, Warner Bros. Pictures and Legendary launched an innovative cross-platform avatar experience that allowed users to create their own custom 3D Dune avatars. 

In celebration of the highly anticipated theatrical release of Marvel Studios’, “Shang-Chi and The Legend of The Ten Rings,” Xbox launched an augmented reality gaming experience that features the Ten Rings organization infiltrating Xbox. Leveraging the power of AR, fans around the world can join the rescue efforts to help set Xbox free and enter for the chance to win a custom Shang-Chi inspired XBOX Series X Console.

Apple’s latest operating system update, iOS 15, has officially been released to the public. iOS 15 makes the iPhone and iPad even more powerful devices for web-based augmented reality with support for WebGL 2.0 and WebGL via Metal, enhancements to Web Share and a new Safari browser bar design. At 8th Wall, we have been preparing for the release of iOS 15 to ensure that your 8th Wall powered experiences are optimized and benefit from these changes. 

The Auggie Awards are back this year and 8th Wall WebAR is making a huge splash with 23 nominations across 6 categories.