To promote the premier of the terrifying new film, Candyman, Powster and Universal Pictures launched an augmented reality activation where you’ll need to say “Candyman” five times to summon the release of the final trailer - if you dare.

Today we are giving our developers new superpowers with powerful new features for the 8th Wall Cloud Editor designed to save you time, empower you with more information, and enable you with even more tools to make augmented reality for everyone. Developers with Pro or Enterprise workspaces can now make use of Code Search, an Asset Property Panel and an on-device Debug Mode when developing WebAR experiences using the Cloud Editor.

To help educate customers on their new product range, Dermalogica created an innovative on-pack WebAR consumer experience. Activated via a QR code printed on the product packaging, the innovative “Smart Serum” experience uses a dual content trigger, allowing customers to activate the experience from both the product box packaging and product bottle.

To celebrate Afterpay Day, Afterpay is launching it’s “Invisible Drops” campaign, allowing Australians and New Zealanders to access and discover exclusive Afterpay product drops via a unique shoppable AR experience—all with no app required. A first for Afterpay Day, the campaign will feature exclusive product drops from some of Afterpays top brands including SEPHORA, Dyson, Culture Kings and RIC3. 

To encourage live music fans back to events this summer, Doritos launched their “Make Your Play” platform. This platform, which was supported by a campaign utilizing augmented reality technology, allowed fans to enter into a competition to win tickets for festivals, events and discounted tickets.

Like many other cities and industries across the nation, 2020 was a hard year for restaurants and cultural institutions in Baltimore. To help reinvigorate the community as Covid vaccination rates reached safe levels, OLD BAY created an AR scavenger hunt that challenged Baltimoreans to get out of their homes and back to their favorite spots in search of a culinary favorite: OLD BAY-covered blue crabs.

To increase engagement and sales for its hospitality sector partners in the Netherlands, Coca-Cola Europacific Partners launched an augmented reality experience that brings its drink menus to life. Acting as a point-of-sale activation, The Soda Experience provides CCEP’s hospitality sector partners an easy tool that they can use to offer their customers new and innovative ways to experience the perfect soda serve of selected Coca-Cola drinks in WebAR.

With Halloween right around the corner, Oral B wanted to find a fun and creative way to remind kids and parents about the importance of dental hygiene. To accomplish this, they created an interactive web-based augmented reality game that showcases their product as the hero.

Cadbury partnered with four fan favorite English Premier League Clubs to create an industry first web-based augmented reality pack-led activation. Using limited edition Cadbury treats, fans are able to support and interact with their favorite teams including Manchester United, Arsenal, Chelsea and Liverpool in a fun and sweet way. 

Augmented Reality can change the real world into something extraordinary or open a door to teleport users to another world completely. World Effects are the most popular category of augmented reality created on 8th Wall with WebAR Portals a dominant use case for World AR content. Today, we are excited to announce that WebAR Portals powered by 8th Wall are getting a major upgrade.