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P.F. Chang's rings in the 2022 Lunar New Year with a limited-time WebAR experience

Feb 1, 2022 2:21:00 PM / by 8th Wall posted in Food & Beverage, Alcoholic Beverage, Holiday

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In celebration of the 2022 Lunar New Year, P.F. Chang's has launched a limited-time specialty cocktail and immersive experience which honors the Year of the Tiger. Available at P.F Chang’s restaurant locations nationwide, the augmented reality experience brings the spirit of the tiger to life in an unexpected way.

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Burger King and Animal Planet launch six AR portals that immerse animal lovers into ecosystems all over the world

Jan 7, 2022 10:01:11 AM / by 8th Wall posted in Food & Beverage, Games & Toys

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To inspire young animal lovers around the world as well as reduce the kids’ meal plastic footprint, Animal Planet and Burger King launched a collection of paper-based King Jr. meal toys and activities that featured six augmented reality portals. Available at approximately 14,000 restaurant locations worldwide, Animal Planet fans were able find the limited-edition paper premiums included with all of their favorite kids’ meals.

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F. Whitlock & Sons is taking people even further out of their ordinary with the launch of an adventure filled WebAR portal experience

Dec 28, 2021 9:50:06 AM / by 8th Wall posted in Food & Beverage

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As part of its “Whitlock's Tales of Delicious Demise” campaign, F. Whitlock & Sons is taking people even further out of their ordinary with an immersive, gamified WebAR portal adventure. Inspired by the classic escape room format, the portal experience centers around the tales of Whitlock’s hero characters, Chip the Chipotle Pepper and Oscar and Rojo, the Fuego Chilli Beans.

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Stags’ Leap Winery bring its bottles to life to take consumers on a journey around three virtual worlds

Nov 30, 2021 3:51:26 PM / by 8th Wall posted in Food & Beverage, Alcoholic Beverage, Image Targets

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Stags’ Leap Winery is rooted in its legendary namesake, the stag, an indomitable spirit which leapt into the unknown rather than submitting to a hunter. As part of its “Take the Leap” campaign, the winery is inviting consumers to take their own leap and follow in the footsteps of the stag. There, they’ll explore the worlds of Stag’s Leap Winery through an AR experience which brings its bottles to life. 

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Heineken turns cans and bottles into WebAR game for the Euro 2020

Oct 15, 2021 5:05:38 PM / by 8th Wall posted in Food & Beverage, Alcoholic Beverage

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In celebration of the Euro 2020, Heineken launched a highly engaging web-based augmented reality gaming experience. Featuring specially designed beer cans and bottles for each team participating in the championship, fans are able to support and interact with their favorite team in a fun and innovative way. 

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Doritos launches augmented reality experience to encourage live music fans back to events

Aug 17, 2021 9:36:23 AM / by 8th Wall posted in Food & Beverage, Arts & Entertainment

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To encourage live music fans back to events this summer, Doritos launched their “Make Your Play” platform. This platform, which was supported by a campaign utilizing augmented reality technology, allowed fans to enter into a competition to win tickets for festivals, events and discounted tickets.

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OLD BAY launches AR scavenger hunt in Baltimore to help reinvigorate the community

Aug 12, 2021 4:45:36 PM / by 8th Wall posted in Food & Beverage

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Like many other cities and industries across the nation, 2020 was a hard year for restaurants and cultural institutions in Baltimore. To help reinvigorate the community as Covid vaccination rates reached safe levels, OLD BAY created an AR scavenger hunt that challenged Baltimoreans to get out of their homes and back to their favorite spots in search of a culinary favorite: OLD BAY-covered blue crabs.

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Coca-Cola Europacific Partners NL is the first company in the world to add AR experience to the serving of soft drinks

Aug 9, 2021 10:24:40 AM / by 8th Wall posted in Food & Beverage

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To increase engagement and sales for its hospitality sector partners in the Netherlands, Coca-Cola Europacific Partners launched an augmented reality experience that brings its drink menus to life. Acting as a point-of-sale activation, The Soda Experience provides CCEP’s hospitality sector partners an easy tool that they can use to offer their customers new and innovative ways to experience the perfect soda serve of selected Coca-Cola drinks in WebAR.

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Supporting your favorite English Premier League Club just got sweeter with Cadbury’s WebAR experience

Aug 2, 2021 10:12:15 AM / by 8th Wall posted in Food & Beverage

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Cadbury partnered with four fan favorite English Premier League Clubs to create an industry first web-based augmented reality pack-led activation. Using limited edition Cadbury treats, fans are able to support and interact with their favorite teams including Manchester United, Arsenal, Chelsea and Liverpool in a fun and sweet way. 

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Find your next adventure with Stillhouse Whiskey’s WebAR experience

Jul 23, 2021 3:06:06 PM / by 8th Wall posted in Food & Beverage, Alcoholic Beverage

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As part of their #GETYOURCANOUTTHERE campaign, Stillhouse Whiskey created a highly interactive connected packaging experience which transforms the unique Stillhouse Whiskey Can into an immersive journey for consumers. 

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