Stags’ Leap Winery is rooted in its legendary namesake, the stag, an indomitable spirit which leapt into the unknown rather than submitting to a hunter. As part of its “Take the Leap” campaign, the winery is inviting consumers to take their own leap and follow in the footsteps of the stag. There, they’ll explore the worlds of Stag’s Leap Winery through an AR experience which brings its bottles to life. 

In celebration of the Euro 2020, Heineken launched a highly engaging web-based augmented reality gaming experience. Featuring specially designed beer cans and bottles for each team participating in the championship, fans are able to support and interact with their favorite team in a fun and innovative way. 

To encourage live music fans back to events this summer, Doritos launched their “Make Your Play” platform. This platform, which was supported by a campaign utilizing augmented reality technology, allowed fans to enter into a competition to win tickets for festivals, events and discounted tickets.

Like many other cities and industries across the nation, 2020 was a hard year for restaurants and cultural institutions in Baltimore. To help reinvigorate the community as Covid vaccination rates reached safe levels, OLD BAY created an AR scavenger hunt that challenged Baltimoreans to get out of their homes and back to their favorite spots in search of a culinary favorite: OLD BAY-covered blue crabs.

To increase engagement and sales for its hospitality sector partners in the Netherlands, Coca-Cola Europacific Partners launched an augmented reality experience that brings its drink menus to life. Acting as a point-of-sale activation, The Soda Experience provides CCEP’s hospitality sector partners an easy tool that they can use to offer their customers new and innovative ways to experience the perfect soda serve of selected Coca-Cola drinks in WebAR.

Cadbury partnered with four fan favorite English Premier League Clubs to create an industry first web-based augmented reality pack-led activation. Using limited edition Cadbury treats, fans are able to support and interact with their favorite teams including Manchester United, Arsenal, Chelsea and Liverpool in a fun and sweet way. 

As part of their #GETYOURCANOUTTHERE campaign, Stillhouse Whiskey created a highly interactive connected packaging experience which transforms the unique Stillhouse Whiskey Can into an immersive journey for consumers. 

Jim Beam is using web-based augmented reality to turn customers into bartenders where they can mix up their perfect Jim Beam Highball from behind a virtual bar. The experience, which is accessed directly in the mobile browser with no app required, features four virtual bar locations all stocked with Jim Beam varieties, mixers, ice and garnishes. 

As part of its integrated digital marketing campaign for its Fruitmix product, Ranja worked with VR Owl and NewsLab to create a fun and interactive augmented reality game for kids that brings the cheerfulness of its commercials into the living room of the consumer.

For the rollout of its new packaging look, Morton Salt has launched a web-based augmented reality experience that inspires home cooks to get creative with their uneaten foods. The experience, which is part of the company’s larger mission to erase food waste, enables customers to engage with the Morton brand in several fun and educational ways.