Jim Beam is using web-based augmented reality to turn customers into bartenders where they can mix up their perfect Jim Beam Highball from behind a virtual bar. The experience, which is accessed directly in the mobile browser with no app required, features four virtual bar locations all stocked with Jim Beam varieties, mixers, ice and garnishes. 

As part of its integrated digital marketing campaign for its Fruitmix product, Ranja worked with VR Owl and NewsLab to create a fun and interactive augmented reality game for kids that brings the cheerfulness of its commercials into the living room of the consumer.

For the rollout of its new packaging look, Morton Salt has launched a web-based augmented reality experience that inspires home cooks to get creative with their uneaten foods. The experience, which is part of the company’s larger mission to erase food waste, enables customers to engage with the Morton brand in several fun and educational ways.

Magnum invited customers to indulge in its first augmented reality experience, a playfully sweet playground inspired by Magnum Cookies and Cream. The WebAR portal experience was created by VALIS in collaboration with VoxEureka and Unilever.  

The world's number one snack brand, Lay's®, has launched a web-based augmented reality experience as part of its global campaign centered on uniting and bringing joy to people around the world through football. The experience lets users pass a virtual football back and forth with 3D rendered avatars of champions from Men's UEFA and UEFA Women's football.

As part of its integrated digital marketing campaign for its flagship product, Captain Morgan has launched an augmented reality experience which requires no app to download. The AR experience, which works in the browser on iOS and Android smartphones, challenges users to crack the combination of a virtual safe to discover that Captain Morgan is “Better than Gold”.

As part of its Newstalgia campaign which looks to merge nostalgia with innovation, Pizza Hut has launched a WebAR experience which turns the top of special edition pizza boxes into a playable game of Pac-Man.

White Castle is turning 100 this year and to mark this huge achievement they have collaborated with Coca-Cola, a partner since their beginning in 1921, to introduce three collectible augmented reality soft drink cups. Customers use their smartphone to bring the 100th Birthday AR Cup to life complete with motion and sound by accessing the web-based augmented reality experience.

As an extension of its #FeedImagination campaign for Goldfish Crackers, Mars Agency worked with First Descent AR (Sherpa Marketing) to create a fun and interactive augmented reality game for kids. The ‘Find the Goldfish Cracker’ WebAR game is triggered by a QR code featured on select packaging which brings parents and kids into an immersive world they need to explore to find Goldfish Cracker.

Patrón has the perfect gift for you to give this holiday season—a virtual bottle of tequila which you can customize with your own designs and memories. From the Patrón website, create a custom virtual bottle by choosing from a series of templates and adding photos, stickers and personalized messages. Once done, send the link of your customized virtual bottle to family and friends so they can view it in augmented reality.