To help spread some holiday cheer this year, The Good Crisp Company is using augmented reality to turn their canister into a winter wonderland complete with a special message from Santa.
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Ask the Doggfather anything and get an answer by scanning a bottle of 19 Crimes Snoop Cali Red. Created by augmented reality studio Tactic in collaboration with agency Cashmere, the latest experience from 19 Crimes works in the browser and features a hologram of entertainment icon Snoop Dogg. Simply grab a bottle of Snoop Cali Red and scan it with your smartphone. Ask a question and a hologram Snoop Dogg appears with your answer!
As a part of their commitment to reduce single-use plastics, McDonald’s Sweden partnered with Stockholm-based agency DVA to replace all of the real balloons in their restaurants with a new generation of balloons — WebAR balloons, which are even more fun and never end up as litter.
This spooky WebAR experience was created by agency WULF Arts, Inc. in collaboration with Foundry512 and Foursquare for Jagermeister. The spirit of bartenders past haunts pubs, lounges and clubs and users who find them (in augmented reality) are prompted to post a screenshot of their ghoulish encounter on social media with #DarkeSpirit for the chance to win one of 16 exclusive Jagermeister Halloween party packs.
Candy brand Ricolino launched a Halloween WebAR experience that’s activated by scanning a QR code on a poster. Created by agency Inmersys, the experience reveals an animated clown dressed as a vampire in augmented reality who greets the user before diving head first into a mysterious portal.
As a part of their #BringHalloweenHome campaign, McDonald’s Canada created a WebAR experience that brings the trick-or-treat experience directly to Canadian customers. A yellow McDelivery door appears in augmented reality that can be opened by “knocking,” which reveals a virtual Halloween world to explore and has an exclusive McDelivery offer. Users can snap photos while in the experience of their spooky encounter with a vampire.
Ferrara collaborated with Sony Pictures’ Ghostbusters to create a fun WebAR experience that lets families hunt for ghosts (and candy!) from the comfort of their home. Created by agency Trigger, the Haunted Candy Hunt takes players on a Halloween adventure where they can walk around their living room, kitchen and backyard to find classic Ghostbusters ghouls including Slimer, as well as new characters created just for the game.
Burger King and UK rap artist, Tinie Tempah, teamed up to deliver the world’s tiniest concert. For a limited time, Burger King UK customers could scan a QR code on Whopper burgers which generated a hologram of Tinie, who performed his latest single “Whoppa” on a Whopper.
Multinational dairy company Müller has launched a WebAR-based sweepstakes promotion for its rice pudding product, Müller Milchreis, premiering in the German market.
