This spooky WebAR experience was created by agency WULF Arts, Inc. in collaboration with Foundry512 and Foursquare for Jagermeister. The spirit of bartenders past haunts pubs, lounges and clubs and users who find them (in augmented reality) are prompted to post a screenshot of their ghoulish encounter on social media with #DarkeSpirit for the chance to win one of 16 exclusive Jagermeister Halloween party packs.
Candy brand Ricolino launched a Halloween WebAR experience that’s activated by scanning a QR code on a poster. Created by agency Inmersys, the experience reveals an animated clown dressed as a vampire in augmented reality who greets the user before diving head first into a mysterious portal.
As a part of their #BringHalloweenHome campaign, McDonald’s Canada created a WebAR experience that brings the trick-or-treat experience directly to Canadian customers. A yellow McDelivery door appears in augmented reality that can be opened by “knocking,” which reveals a virtual Halloween world to explore and has an exclusive McDelivery offer. Users can snap photos while in the experience of their spooky encounter with a vampire.
Ferrara collaborated with Sony Pictures’ Ghostbusters to create a fun WebAR experience that lets families hunt for ghosts (and candy!) from the comfort of their home. Created by agency Trigger, the Haunted Candy Hunt takes players on a Halloween adventure where they can walk around their living room, kitchen and backyard to find classic Ghostbusters ghouls including Slimer, as well as new characters created just for the game.
Burger King and UK rap artist, Tinie Tempah, teamed up to deliver the world’s tiniest concert. For a limited time, Burger King UK customers could scan a QR code on Whopper burgers which generated a hologram of Tinie, who performed his latest single “Whoppa” on a Whopper.
Multinational dairy company Müller has launched a WebAR-based sweepstakes promotion for its rice pudding product, Müller Milchreis, premiering in the German market.
Critically-acclaimed Pinot Noir specialist, Siduri, is serving up a holographic augmented reality experience which brings to life the winery’s ethos — that serious wine and serious fun aren’t mutually exclusive.
New Zealand wine company Stoneleigh partnered with immersive Australian agency Unbnd to create an AR-activated brand experience for its Wild Valley wine labels. Customers can scan their wine bottle to “let nature take over,” bringing to life elements of nature from the wine’s coastal climate of Marlborough, New Zealand.
The holiday season is upon us and what better way to share some yuletide magic than with an AR Santa dance party? Or an immersive snow globe? We’ve rounded up a few of our partners’ wintery WebAR activations that are sure to spread the holiday cheer this year.
Johnnie Walker launched a WebAR experience for its two new limited edition Scotch Whiskies which celebrate the critically acclaimed HBO® series, Game of Thrones. Bottles of Johnnie Walker A Song of Ice and A Song of Fire are activated as image targets to reveal 3D characters from the show which burst to life out of the packaging.
A Song of Ice is inspired by House Stark of the North, and when scanned with a smartphone it summons the iconic Direwolf. A Song of Fire represents the fierce House of Targaryen, and it sparks the Dragon to make a smokey entrance. Created by agencies AnalogFolk and Unit9 using 8th Wall, the two unique activations embody the “crisp” and “spicy” characteristics of their respective whiskies, while being true to the Game of Thrones brand.