New Zealand wine company Stoneleigh partnered with immersive Australian agency Unbnd to create an AR-activated brand experience for its Wild Valley wine labels. Customers can scan their wine bottle to “let nature take over,” bringing to life elements of nature from the wine’s coastal climate of Marlborough, New Zealand.
The holiday season is upon us and what better way to share some yuletide magic than with an AR Santa dance party? Or an immersive snow globe? We’ve rounded up a few of our partners’ wintery WebAR activations that are sure to spread the holiday cheer this year.
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Johnnie Walker launched a WebAR experience for its two new limited edition Scotch Whiskies which celebrate the critically acclaimed HBO® series, Game of Thrones. Bottles of Johnnie Walker A Song of Ice and A Song of Fire are activated as image targets to reveal 3D characters from the show which burst to life out of the packaging.
A Song of Ice is inspired by House Stark of the North, and when scanned with a smartphone it summons the iconic Direwolf. A Song of Fire represents the fierce House of Targaryen, and it sparks the Dragon to make a smokey entrance. Created by agencies AnalogFolk and Unit9 using 8th Wall, the two unique activations embody the “crisp” and “spicy” characteristics of their respective whiskies, while being true to the Game of Thrones brand.
General Mills launched a new brand of cereal this year: Fillows, with Hershey’s Cookies N’ Creme and Pillsbury’s Cinnamon Roll creme filling. Using WebAR image targets, Fillows takes cereal box games to the next level by transforming their packaging into interactive puzzles with multiple levels and activities. The experience was developed by EyeKandy using 8th Wall. Check it out:
Heineken® is kicking off the Singapore Grand Prix 2019 season with an exclusive Heineken® Pre-Race Party featuring Flume (DJ SET). The beer brand’s accompanying WebAR contest, called Heineken® AR Cheers, gives players the chance to win one of 1,000 double passes to the Heineken® Pre-Race Party.
Red Bull is teaming up with agency …and dos Santos to extend its “Win with Ninja” campaign to Germany with its first Web AR experience, which is powered by 8th Wall technology. The Ninja AR Lens allows fans to bring professional gamer Tyler “Ninja” Blevins into their homes, where they can take pictures of the popular streamer and enter into a raffle to win a gaming session with him at Lollapalooza in Chicago in August.
If you were lucky enough to order a Miller Lite over St. Patrick’s Day weekend, you might’ve noticed that something was different about the packaging this year. 🍀