General Mills launched a new brand of cereal this year: Fillows, with Hershey’s Cookies N’ Creme and Pillsbury’s Cinnamon Roll creme filling. Using WebAR image targets, Fillows takes cereal box games to the next level by transforming their packaging into interactive puzzles with multiple levels and activities. The experience was developed by EyeKandy using 8th Wall. Check it out:

Heineken® is kicking off the Singapore Grand Prix 2019 season with an exclusive Heineken® Pre-Race Party featuring Flume (DJ SET). The beer brand’s accompanying WebAR contest, called Heineken® AR Cheers, gives players the chance to win one of 1,000 double passes to the Heineken® Pre-Race Party. 

Red Bull is teaming up with agency …and dos Santos to extend its “Win with Ninja” campaign to Germany with its first Web AR experience, which is powered by 8th Wall technology. The Ninja AR Lens allows fans to bring professional gamer Tyler “Ninja” Blevins into their homes, where they can take pictures of the popular streamer and enter into a raffle to win a gaming session with him at Lollapalooza in Chicago in August.