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Holograms are here: Announcing our end-to-end WebAR hologram solution

Apr 21, 2020 4:46:00 PM / by 8th Wall posted in Hologram, Announcements, For Developers

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Holograms are in high demand as brands and organizations turn to volumetric captures of actors, celebrities and spokespeople to entertain, educate, train, and sell to customers. When combined with WebAR, these holograms become free to be wherever the user is, including their home.

Back in October, we launched our integration with Microsoft Mixed Reality Capture Studios (MRCS) to support streaming of its volumetric video in augmented reality on the web. Combining Microsoft’s high-resolution, low-latency volumetric videos with 8th Wall’s scalable and frictionless WebAR platform has unlocked a massive market opportunity for holograms. Since this launch, the 8th Wall platform has been used by brands, agencies and even musicians to create WebAR hologram activations that bring a lifelike human experience directly to users.

 
Laura Rizzotto WebAR hologram by Metastage performing “One More Night”


We gained some valuable feedback in supporting many of the early developers in their hologram project development. This insight was used to implement some powerful changes to our platform to improve the end-to-end development of MRCS hologram WebAR experiences.


Today, we are debuting our official MRCS Hologram project template and a new Cloud Editor feature enabling asset bundle uploads which makes it possible to add MRCS volumetric video (HCAP) files to your project. The release of these new tools makes the 8th Wall Cloud Editor the best platform to create and publish WebAR MRCS hologram content.

The A-Frame MRCS Project Template kick starts your hologram project development by using the latest versions of Microsoft’s HCAP player and 8th Wall’s SLAM engine hyper-optimized for the browser to provide world tracking. It also includes everything you need to set the hologram’s initial scale, enable gestures for manipulation and movement and easily modify looping, muting, control playback, and display messages based on HCAP playback states.

 
Drag and drop of asset bundles into Cloud Editor

The new asset bundle feature lets developers drag and drop .ZIP files or complete directories into their Cloud Editor projects. The addition of this feature is critical to supporting MRCS HCAP assets. Developers can now drag and drop HCAP asset bundles into a Cloud Editor project, preview the hologram once it has uploaded and then add it to their project.

When ready, the hologram WebAR project can be published instantly to a password-protected staging environment or live to the world — hosted right at the edge, where your users are, with low latency via 197 points of presence globally.

While MRCS hologram projects benefit greatly from asset bundles, this new feature can also be used to upload files with any file extension, including glTF, and brings support for files that rely on referencing relative path files. It also allows developers to serve files as assets which can improve build and load times.

 
Screenshot from 8th Wall Cloud Editor featuring the new Asset Bundle functionality


You can check out the new asset bundle feature by logging into the Cloud Editor and clicking the “+” arrow beside “Assets” in any Cloud Editor project. Or, read more about it in our Documentation.

To get started with a hologram project, head on over to the Project Library to clone the MRCS Hologram project or select it as a project template in the Cloud Editor. MRCS Hologram projects will require you to have a volumetric video file (HCAP) from Microsoft Mixed Reality Capture Studios (MRCS) or MRCS partners Metastage and Dimension Studio.

We can’t wait to see what you create!

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Introducing Inline AR

Apr 4, 2020 4:44:00 PM / by Rigel Benton posted in Announcements, For Developers

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8th Wall has become synonymous with WebAR, powering hundreds of commercial WebAR websites across the world. Our SDK provides instant surface detection, 6DoF world tracking and image target detection to the browser, allowing developers to build and distribute AR without needing to worry about app stores and downloads. Developers use 8th Wall to create web-based AR experiences with greater reach and less friction than comparable standalone apps, while delivering the deep engagement and dwell time that AR provides.

Until now, WebAR has been delivered in the form of microsites: full screen web apps that reside on their own webpage. Over the past year and a half, we have witnessed the complexity of these microsites grow to impressive levels. Real-time multiplayer games, streaming holograms, geo-based scavenger hunts, and much more have elevated this format and proven that web technology is further ahead than most people realize. Now with WebAR in a mature state, I’m proud to announce ‘Inline AR’ as an alternative to the microsite format which can now power even more of the web.

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Introducing the new 8th Wall Project Library featuring over 30+ projects

Feb 6, 2020 1:15:00 PM / by 8th Wall posted in Hologram, Announcements, For Developers

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It’s now faster and easier to kickstart your next WebAR or WebVR project with 8th Wall! Over 30 projects have been published to our new Project Library as a resource for our developers to build upon.

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If you can WebAR, you can WebVR

Dec 18, 2019 12:55:00 AM / by 8th Wall posted in Announcements, For Developers

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At 8th Wall, we’ve been working hard to usher in the immersive web by equipping developers with powerful tools to create AR/VR content.

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Solving XR’s biggest development challenges: Why we built the 8th Wall Cloud Editor

Dec 12, 2019 12:52:00 AM / by Nicholas Butko posted in Announcements, For Developers

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8th Wall equips developers with powerful tools to create extraordinary reality content. With 8th Wall Web, we expanded the reach of AR technologies and lowered the friction for end users. We spent the last year helping content owners create their reality and find their audience. Developers stepped up and created so many web experiences that people really love, with half of users spending more than two minutes engaging with each WebAR experience.

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Introducing 8th Wall’s Cloud Editor & Built-in Hosting

Oct 29, 2019 12:46:00 AM / by 8th Wall posted in Announcements, For Developers

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It’s finally time for us to share what we’ve been busy working on and we couldn’t be more excited!

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New Integration: Microsoft’s Mixed Reality Capture Studios brings lifelike holograms to the web

Oct 7, 2019 7:12:00 PM / by 8th Wall posted in Hologram, Announcements, For Developers

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Our latest integration will allow you to bring realistic holograms to life in WebAR. Microsoft’s Mixed Reality Capture Studios generates high res, low latency volumetric videos which can now be imported into your 8th Wall Web project. Check it out:

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Release 12: Endless Image Targets, a PlayCanvas Integration, new launch controls & more

Aug 20, 2019 7:07:00 PM / by 8th Wall posted in Announcements, For Developers

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Extended Image Target Support

Up to 1,000 Image Targets

If you've ever had a hankering for uploading outrageous amounts of image targets to a single WebAR project, now you can! With 8th Wall's latest release you can upload trigger images to your heart's content. Not only that, but your WebAR project can also scan for up to 10 of those images simultaneously.

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Human Holograms can now live on the web with our latest integration: 8i

Jun 27, 2019 7:02:00 PM / by 8th Wall posted in Hologram, Announcements, For Developers

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8i volumetric videos capture realistic holograms of people

The future is now, people. Thanks to our friends over at 8i, human holograms have become a reality. 8i uses volumetric video technology to capture 3D recordings of humans (and animals 🙀) that can be experienced in AR, VR and MR. With our latest integration, you can now import your 8i holograms into 8th Wall and publish as your own sci-fi worthy Web AR experience.

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AWE 2019 + portal hunt Web AR Experience

Jun 3, 2019 6:58:00 PM / by 8th Wall posted in Announcements, For Developers

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AWE Portal Hunt 👽

If you attended the Augmented Reality Expo this year, you might have spotted a 7-foot tall black board covered in cryptic alien runes. If you searched hard enough, you might have found all 10 of them. In honor of AWE’s 10th Anniversary, 8th Wall created an interactive web-based augmented reality experience that sent attendees on an otherworldly scavenger hunt.

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