We're excited to announce our first challenge for 2024,  the 8th Wall Time Capsule Challenge. This first challenge is an opportunity for developers to flex their creative muscles and push the boundaries of WebAR experiences. The Time Capsule Challenge will run from February 6th to March 25th and is an opportunity to not only show off your technological skills but lead audiences through a voyage through time by blending history, culture, and WebAR together for a powerful immersive experience.

エバー航空、AR体験の導入

エバー航空は台湾の大手民間航空会社で、2023年、SKYTRAXによる5つ星航空会社認定のほか、世界ベストエアライン トップ10で9位、世界ベストプレミアムエコノミークラス 1位、ベストプレミアムエコノミークラス機内ケータリング1位など、多くの部門で上位を獲得したフルサービスキャリアです。

Introducing Daniel Vettorazi, a technological innovator and pioneer in Augmented Reality. Beginning his career as an art director with coding skills, Daniel quickly developed a passion for emerging technologies, particularly AR, leading workshops across Brazil since 2010. His journey evolved from developing AR applications using C++, Flash, and early JavaScript to mastering Computer Vision and Machine Learning. 

We hosted a Q&A with Daniel to learn more about his journey in the AR space and how he’s using 8th Wall to build engaging experiences. 

Sixty-year-old Mondelez International cookie brand Chips Ahoy! launched the Happy by Design augmented reality (AR) experience to support diversity in the creative space and strengthen ties with the younger generation. 

To promote the launch of their latest fragrance, Burberry Goddess, Burberry has developed a bespoke WebAR experience for customers to engage with via a poster campaign. The campaign will feature on billboards in airports and at other international transit locations around the world. 

The holiday season is in full swing, and brands around the world are spreading joy and cheer with innovative WebAR experiences powered by 8th Wall. Let's take a look at some enchanting campaigns that are bringing the holiday spirit to life.

As we close the curtains on the last 8th Wall Developer Challenge of the year,  we first want to extend our heartfelt thanks to every participant who joined us on this festive journey. The enthusiasm and skill displayed in each submission went beyond our expectations, making this challenge not just a competition, but a celebration of the incredible potential within our community. 

L’Oréal Professionnel launched its beloved Metal Detox hair oil product in Sephora stores through an omnichannel campaign that included a rich augmented reality (AR) experience powered by 8th Wall in the heart of Times Square in New York City. 

We are thrilled to shine the spotlight on yet another exceptional 8th Wall developer community member: Mal Duffin.   Mal is a veteran in the field of game development who skillfully melds his extensive experience to forge engaging WebAR experiences. He recently participated in the 8th Wall x Hope for Haiti challenge where he created an immersive experience showcasing the history of Haiti and the work Hope for Haiti does. 

In the swiftly evolving landscape of WebAR, the tools that enable developers, brands, and agencies to rapidly build and deploy immersive experiences are more critical than ever. 

Today, we’re delighted to announce a feature that’s been eagerly awaited by the 8th Wall community — the all-new 8th Wall Simulator. Integrated directly into the Cloud Editor, the Simulator offers a real-time testing environment where developers can preview experiences across an array of virtual devices, aspect ratios, viewports sizes, and real-world video sequences. With this release, developers no longer need to juggle multiple devices or locations for testing, simplifying the creation process within 8th Wall dramatically. 


Accelerate development with powerful in-line simulation tools  
The new Simulator panel transforms the Cloud Editor into a dynamic testing ground. Developers can choose for a wide range of devices, input custom aspect ratios, or even use the live camera feed to make precise adjustments to their experiences.