Every night, 44,000 Australians under the age of 25 are without a safe and secure place to sleep. To highlight this issue, Steps Outreach Service launched Walk in My Shoes – an augmented reality experience that gives young people experiencing homelessness in Australia a voice. 

To celebrate the launch of their new sustainable Adidas Stan Smith line of shoes, Adidas created a whirlwind web-based augmented reality experience that showcases the eco-friendly materials that make up its sustainable product. 

Jim Beam is using web-based augmented reality to turn customers into bartenders where they can mix up their perfect Jim Beam Highball from behind a virtual bar. The experience, which is accessed directly in the mobile browser with no app required, features four virtual bar locations all stocked with Jim Beam varieties, mixers, ice and garnishes. 

8th Wall is pleased to announce our latest integration with our volumetric video partner, Tetavi. Starting today, developers can now easily add high-quality holograms created using Tetavi’s portable end-to-end system to any 8th Wall WebAR project. 

During the Basecamp 20 and 20X launch, precautions put in place during the pandemic made it difficult for customers to visit Airstream dealerships throughout the world. To combat this, Airstream created an augmented reality experience that allows customers to fully immerse themselves in the Basecamp 20X from the safety and comfort of their own homes.

To celebrate the launch of its C&A x Big Brother Brasil collection, C&A used augmented reality to create an interactive shopping experience that leveraged the reality show's 167 million viewers.

As part of its integrated digital marketing campaign for its Fruitmix product, Ranja worked with VR Owl and NewsLab to create a fun and interactive augmented reality game for kids that brings the cheerfulness of its commercials into the living room of the consumer.

As part of the launch for its all-new Dry Xpert range, Huggies Malaysia created a web-based augmented reality experience that showcased the product as Malaysia’s fastest absorbing diaper. The experience, which was triggered by a QR code featured on select Huggies packaging, unlocked a fun and interactive demonstration of the product's flagship features.  

For the rollout of its new packaging look, Morton Salt has launched a web-based augmented reality experience that inspires home cooks to get creative with their uneaten foods. The experience, which is part of the company’s larger mission to erase food waste, enables customers to engage with the Morton brand in several fun and educational ways.

Burberry’s latest augmented reality experience invites customers to immerse themselves in the modern classicism of the brand’s signature Olympia Bag. Harnessing 8th Wall’s augmented reality technology, Burberry created a unique web-based experience, allowing customers to see statues come to life around them at a series of global pop-ups and pop-ins that will celebrate the Olympia bag.