Sixty-year-old Mondelez International cookie brand Chips Ahoy! launched the Happy by Design augmented reality (AR) experience to support diversity in the creative space and strengthen ties with the younger generation. 

Drawing inspiration from the former zoo that once inhabited the large garden of the Belvedere Palace, the Belvedere Museum of Vienna introduces an extraordinary museum adventure game that invites young adventurers on a captivating expedition into the enchanting realm of the animal kingdom.

Taking the excitement to a whole new level for fans, Paramount unleashed two immersive augmented reality experiences to promote and amplify awareness for the highly popular film "Transformers: Rise of the Beasts".

In celebration of the highly anticipated theatrical release of “Avatar: The Way of Water”, 20th Century Studios released an immersive Augmented Reality experience where spectators and passers-by could dive into the oceans of Pandora using only their smartphones. 

NBC and Verizon are giving “La Brea” fans a sweet surprise with the launch of an augmented reality experience that allows fans to interact with La Brea’s defining sinkhole to reveal classic objects from the television series.

Following the release of Coca-Cola Dreamworld—the fourth limited-edition flavor under the Coca-Cola Creations innovation platform— Coca-Cola in collaboration with Tomorrowland launched an Augmented Reality musical experience that allows users to step into a dreamy new  universe. 

In support of the July 29 theatrical release of Warner Bros.’ animated feature film, DC League of Super-Pets, the studio unleashed an interactive and family-friendly AR experience launched from an Amazon box.

While ancient Greek and Roman sculptures are often shown as pristine white marble in museums, they were actually once colorful and richly adorned with detailed ornamentation. The Metropolitan Museum of Art’s exhibition Chroma: Ancient Sculpture in Color reveals the colorful backstory of these ancient sculptures. Launched alongside the exhibition, The Met released a WebAR experience called Chroma AR that allows anyone with a smartphone to explore the use of color in ancient sculptures.

To promote the release of its limited-edition Coca‑Cola Starlight offering, Coca‑Cola Creations launched an out-of-this-world WebAR concert activation featuring global popstar Ava Max. The activation, which launched across North America and in select countries around the world,  features three augmented reality experiences where customers can watch Ava Max perform three of her biggest hits—“Kings & Queens,” “Sweet But Psycho” and “EveryTime I Cry”.

To promote the release of their new album “Music of the Spheres” and their single with BTS “My Universe”, Coldplay released two limited-time albums which featured out of this world augmented reality experiences. Developed by arfected in collaboration with Parlophone Records Ltd. and FirePit Technology (Warner Music Group), the experiences allowed fans to engage with the bands music like never before.