Society6, the artist-driven online marketplace featuring made-to-order products in home decor, wall art, apparel and accessories partnered with premium paint brand Sherwin-Williams to launch a new “View in Your Room” augmented reality capability for the mobile web. Developed by AR design firm Rock Paper Reality, the AR e-commerce feature allows consumers to preview millions of Society6 wall art designs and paint in their own space.

To promote the launch of the upcoming sci-fi blockbuster film, Dune, Warner Bros. Pictures and Legendary launched an innovative cross-platform avatar experience that allowed users to create their own custom 3D Dune avatars. 

In celebration of the highly anticipated theatrical release of Marvel Studios’, “Shang-Chi and The Legend of The Ten Rings,” Xbox launched an augmented reality gaming experience that features the Ten Rings organization infiltrating Xbox. Leveraging the power of AR, fans around the world can join the rescue efforts to help set Xbox free and enter for the chance to win a custom Shang-Chi inspired XBOX Series X Console.

To promote the premier of the terrifying new film, Candyman, Powster and Universal Pictures launched an augmented reality activation where you’ll need to say “Candyman” five times to summon the release of the final trailer - if you dare.

To encourage live music fans back to events this summer, Doritos launched their “Make Your Play” platform. This platform, which was supported by a campaign utilizing augmented reality technology, allowed fans to enter into a competition to win tickets for festivals, events and discounted tickets.

Patrick Star, Bikini Bottom resident and noted scholar/entertainer, has long been an innovator. With a Wumbology PhD in hand, he’s pondered many of the great questions - i.e., is mayonnaise an instrument? When the inner machinations of one’s mind are an enigma, it naturally follows that one would promote one’s show in only the most innovative fashion. 

To promote a brand new sports competition for England & Wales Cricket Board (ECB)’s 100-ball cricket competition this Summer, The Hundred launched an industry-first WebAR cricket game that features never before seen use of WebAR technology. 

To celebrate the launch of its C&A x Big Brother Brasil collection, C&A used augmented reality to create an interactive shopping experience that leveraged the reality show's 167 million viewers.

To celebrate the launch of the highly-anticipated Simone Rocha x H&M collection, AR-activated pop-up books featuring the works of renowned painter Faye Wei Wei were created that immerse the audience in a magical world. Upon scanning a QR code, each storybook becomes a miniature theater for an all-star cast of actors dressed in the collection, performing whimsical scenes.  

Join Mastercard and the Recording Academy® in celebrating music and learn more about Mastercard’s Strivers Initiative.