While ancient Greek and Roman sculptures are often shown as pristine white marble in museums, they were actually once colorful and richly adorned with detailed ornamentation. The Metropolitan Museum of Art’s exhibition Chroma: Ancient Sculpture in Color reveals the colorful backstory of these ancient sculptures. Launched alongside the exhibition, The Met released a WebAR experience called Chroma AR that allows anyone with a smartphone to explore the use of color in ancient sculptures.

To promote the release of its limited-edition Coca‑Cola Starlight offering, Coca‑Cola Creations launched an out-of-this-world WebAR concert activation featuring global popstar Ava Max. The activation, which launched across North America and in select countries around the world,  features three augmented reality experiences where customers can watch Ava Max perform three of her biggest hits—“Kings & Queens,” “Sweet But Psycho” and “EveryTime I Cry”.

To promote the release of their new album “Music of the Spheres” and their single with BTS “My Universe”, Coldplay released two limited-time albums which featured out of this world augmented reality experiences. Developed by arfected in collaboration with Parlophone Records Ltd. and FirePit Technology (Warner Music Group), the experiences allowed fans to engage with the bands music like never before.

Society6, the artist-driven online marketplace featuring made-to-order products in home decor, wall art, apparel and accessories partnered with premium paint brand Sherwin-Williams to launch a new “View in Your Room” augmented reality capability for the mobile web. Developed by AR design firm Rock Paper Reality, the AR e-commerce feature allows consumers to preview millions of Society6 wall art designs and paint in their own space.

To promote the launch of the upcoming sci-fi blockbuster film, Dune, Warner Bros. Pictures and Legendary launched an innovative cross-platform avatar experience that allowed users to create their own custom 3D Dune avatars. 

In celebration of the highly anticipated theatrical release of Marvel Studios’, “Shang-Chi and The Legend of The Ten Rings,” Xbox launched an augmented reality gaming experience that features the Ten Rings organization infiltrating Xbox. Leveraging the power of AR, fans around the world can join the rescue efforts to help set Xbox free and enter for the chance to win a custom Shang-Chi inspired XBOX Series X Console.

To promote the premier of the terrifying new film, Candyman, Powster and Universal Pictures launched an augmented reality activation where you’ll need to say “Candyman” five times to summon the release of the final trailer - if you dare.

To encourage live music fans back to events this summer, Doritos launched their “Make Your Play” platform. This platform, which was supported by a campaign utilizing augmented reality technology, allowed fans to enter into a competition to win tickets for festivals, events and discounted tickets.

Patrick Star, Bikini Bottom resident and noted scholar/entertainer, has long been an innovator. With a Wumbology PhD in hand, he’s pondered many of the great questions - i.e., is mayonnaise an instrument? When the inner machinations of one’s mind are an enigma, it naturally follows that one would promote one’s show in only the most innovative fashion. 

To promote a brand new sports competition for England & Wales Cricket Board (ECB)’s 100-ball cricket competition this Summer, The Hundred launched an industry-first WebAR cricket game that features never before seen use of WebAR technology.