To celebrate the launch of its C&A x Big Brother Brasil collection, C&A used augmented reality to create an interactive shopping experience that leveraged the reality show's 167 million viewers.

To celebrate the launch of the highly-anticipated Simone Rocha x H&M collection, AR-activated pop-up books featuring the works of renowned painter Faye Wei Wei were created that immerse the audience in a magical world. Upon scanning a QR code, each storybook becomes a miniature theater for an all-star cast of actors dressed in the collection, performing whimsical scenes.  

Join Mastercard and the Recording Academy® in celebrating music and learn more about Mastercard’s Strivers Initiative. 

To mark the premiere of its new show, Debris, NBC is using augmented reality to let viewers get up close with the mysterious debris prior to the show. 

Craig David and KSI transformed themselves into WebAR holograms to perform their new single “Really Love” for their fans—wherever they are. This exclusive hologram performance was a first of its kind for the duo.

Burger King’s iconic mascot and rapper Lil’ Yachty took over the 2020 MTV Video Music Awards with a sea of QR codes which unlocked a virtual performance viewers could watch in their home. Throughout the broadcast, QR codes were displayed for those watching at home to scan to be sent to the BK Fire WebAR experience which featured the duo performing to Lil Yachty’s latest single “Top Down”.

EE, the UK’s leading mobile network and internet service provider, teamed up with Rita Ora and WebXR agency Aircards to surprise fans with Mini AR Rita, a lifelike AR avatar of the singer-songwriter that performs a live-shot concert in your home. The Web AR experience was created as a part of EE’s latest 5G campaign, demonstrating the speed and reliability of the network. 

Watch and interact with Sam Smith as they perform their new single “Diamonds” in a Spotify-first augmented reality experience which showcases the future of album art using WebAR.

Ask the Doggfather anything and get an answer by scanning a bottle of 19 Crimes Snoop Cali Red. Created by augmented reality studio Tactic in collaboration with agency Cashmere, the latest experience from 19 Crimes works in the browser and features a hologram of entertainment icon Snoop Dogg. Simply grab a bottle of Snoop Cali Red and scan it with your smartphone. Ask a question and a hologram Snoop Dogg appears with your answer!

Burger King and UK rap artist, Tinie Tempah, teamed up to deliver the world’s tiniest concert. For a limited time, Burger King UK customers could scan a QR code on Whopper burgers which generated a hologram of Tinie, who performed his latest single “Whoppa” on a Whopper.