Leading online art gallery, Saatchi Art, has launched a web-based augmented reality feature called “View in a Room,” letting customers view over a million works of art in their home before buying online. Developed by AR design firm Rock Paper Reality, “View in a Room” is the largest Web AR deployment to use 8th Wall’s augmented reality technology to date.
To mark the debut of its new show, Cursed, Netflix is using WebAR to give users the ability to virtually conjure roots and lightning, receive the sword of power and find their path of magic in a series of augmented reality challenges.
Indie rock band Real Estate became the world’s first musicians to launch a WebAR concert. Dubbed “Quarantour,” the virtual performance was created to bring the live music experience directly to fans amongst worldwide shelter-in-place protocols due to COVID-19.
One of the superpowers of augmented and virtual reality is to make the ordinary, extraordinary. And with WebAR and WebVR, you can experience something awesome with just a click of a link. I’ve rounded up five WebAR and WebVR experiences powered by 8th Wall to help you add a little wonder to your world during your stay at home.
We’re thrilled to announce 8th Wall has been selected as a finalist in the “XR” category for the 23rd annual SXSW Innovation Awards, taking place on Monday, March 16 at 6:00 pm CT at the Austin Convention Center.
Creative studio Powster immersed New York Comic Con attendees in the world of 1917 by allowing them to augment real world posters into live action footage from the film in their mobile web browsers.
Just in time for National LEGO Day (Jan. 28) and the TV premiere of LEGO Masters, Fox and LEGO teamed up with Trigger — The Mixed Reality Agency to develop a WebAR experience that allows people to build and share their own 3D LEGO creations for the chance to win prizes.
To celebrate the release of Pink Floyd’s The Later Years box set, Sony Music Entertainment collaborated with Liverpool-based studio Draw & Code to develop a WebAR activation that allows fans to experience the band’s music like never before.
BBC America and Fathom partnered with Manhattan-based content marketing agency GLOW to create a WebAR activation for the nationwide cinematic screening of the Doctor Who Season 12 premiere. “Whovians” gathered at their local cinema on January 5th to watch the premiere, which was followed by a live Q&A with the cast transmitted from The Paley Center in New York to theaters across the country.
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Sony Pictures and Trigger — The Mixed Reality Agency® teamed up once again to create a WebAR experience — this time for the upcoming feature film Jumanji: The Next Level, now in theaters across the US. The world’s first WebAR activation to use Amazon Lex to power voice interaction (the same tool that powers Amazon Alexa), the experience sends users on a wild 3D adventure into the world of Jumanji!