Default HubSpot Blog | Arts & Entertainment (5)

Johnnie Walker transforms limited edition Game of Thrones bottles into WebAR experience

Dec 16, 2019 3:42:00 PM / by 8th Wall posted in Food & Beverage, Arts & Entertainment, Alcoholic Beverage

Johnnie Walker launched a WebAR experience for its two new limited edition Scotch Whiskies which celebrate the critically acclaimed HBO® series, Game of Thrones. Bottles of Johnnie Walker A Song of Ice and A Song of Fire are activated as image targets to reveal 3D characters from the show which burst to life out of the packaging.

A Song of Ice is inspired by House Stark of the North, and when scanned with a smartphone it summons the iconic Direwolf. A Song of Fire represents the fierce House of Targaryen, and it sparks the Dragon to make a smokey entrance. Created by agencies AnalogFolk and Unit9 using 8th Wall, the two unique activations embody the “crisp” and “spicy” characteristics of their respective whiskies, while being true to the Game of Thrones brand.

Women in Motion: Art exhibit uses AR and AI to amplify the voices of Women in Entertainment

Nov 18, 2019 12:50:00 AM / by 8th Wall posted in Arts & Entertainment

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An eye-opening AI- and WebAR-activated art gallery took place in LA at the Women in Entertainment Summit and at ART+TECH 2 exhibit at the Infinity Festival Hollywood in October and November.

Sony Pictures launches WebAR experience for release of "Spider-Man: Far From Home"

Oct 4, 2019 11:40:00 AM / by 8th Wall posted in Arts & Entertainment

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In partnership with Walmart, Sony Pictures launched a WebAR activation for the DVD and VUDU release of Spider-Man: Far From Home. Produced by agency Ignite, the activation initially uses the front camera to apply a face filter to the user, then switches to the back camera where 3D drones appear.

The Phillies’ televised activation for player Aaron Nola is a home run

Aug 30, 2019 10:27:00 AM / by 8th Wall posted in Sports & Fitness, Arts & Entertainment

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In partnership with NBC Sports Philadelphia and agency Blue, the Philadelphia Phillies live broadcasted a WebAR activation for their latest bobblehead for player Aaron Nola.

Studio Canal and Aardman use WebAR to bring the magic of “A Shaun the Sheep Movie: Farmageddon” to fans

Aug 16, 2019 1:00:00 PM / by 8th Wall posted in Arts & Entertainment

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In anticipation of A Shaun the Sheep Movie: Farmageddon, hitting theaters this Fall, Studio Canal and Aardman bring the extraterrestrial magic of the film to fans everywhere with their latest WebAR activation. Produced by agency Hoopla Digital UK and powered by 8th Wall, the experience allows users to summon the two protagonists, LU-LA and Shaun, into their own environment.

Sony Pictures takes augmented reality users “Into the Spider-Verse” with mobile Web AR experience

Nov 27, 2018 6:51:00 PM / by 8th Wall posted in Arts & Entertainment

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If you’ve ever wanted to snap photos with Spider-Man, now you can! 8th Wall is thrilled to have partnered with Trigger — The Mixed Reality Agency — and AWS Amazon Sumerian to produce the mobile web augmented reality (AR) experience for Sony Pictures’ Spider-Man™: Into the Spider-Verse.