To celebrate Afterpay Day, Afterpay is launching it’s “Invisible Drops” campaign, allowing Australians and New Zealanders to access and discover exclusive Afterpay product drops via a unique shoppable AR experience—all with no app required. A first for Afterpay Day, the campaign will feature exclusive product drops from some of Afterpays top brands including SEPHORA, Dyson, Culture Kings and RIC3. 

To celebrate Pride Month this year, T-Mobile created a nationwide in-store augmented reality experience that features a variety of Pride icons. The experience, which is part of the company’s larger #UnstoppableTogether campaign, aims to shine a spotlight on the LGBTQ+ community.

As part of the launch for its all-new Dry Xpert range, Huggies Malaysia created a web-based augmented reality experience that showcased the product as Malaysia’s fastest absorbing diaper. The experience, which was triggered by a QR code featured on select Huggies packaging, unlocked a fun and interactive demonstration of the product's flagship features.  

Adidas teamed up with the International Space Station to launch a new limited edition ISS Ultraboost shoe. As part of the promotion, they threw an exclusive party for Finish Line Circle members featuring an out-of-this-world augmented reality experience. The experience, called Goodbye Gravity, was a one-of-a-kind escape room that combined a full physical build out of a spaceship with an augmented reality layer which brought the puzzles within the room to life for guests to solve. 

The House of Herrera is defined by the iconic style and effortless sophistication of its founder Carolina Herrera, launching Carolina Herrera New York in 1981. To help customers get up close with its latest ready-to-wear collection, select merchandise on Carolina Herrera’s ecommerce website now features a new augmented reality feature. 

JLab customers can now virtually try on audio products directly from the website to help them with their buying decision. Using web-based augmented reality, customers can see themselves wearing a variety of styles and products, including wireless earbuds and headsets, before they add it to their cart.

In the world of augmented reality, authenticity matters. This holds especially true for brand experiences where the product is front and center. High-quality 3D renderings, realistic shadows, reflections and lighting are all necessary ingredients not only for creating a sense of immersion, but most importantly for accurately portraying a product to the end user while maintaining the brand’s integrity at all times.

Dior partnered with Creote Studio and Webs S’up to augment window displays in malls across Hong Kong, Taiwan, Singapore and Malaysia over the holiday season using WebAR. Image targets displayed on storefronts activated three unique experiences inspired by Dior’s latest collection.

Just in time for the festive season, Dior is giving everyone a gift this year using the magic and wonder of augmented reality. Leveraging designs and scenes from its 2021 Cruise Show, Dior has released an augmented reality gift box which features ‘luminarie’ and celestial-patterns that come to life right before your eyes.

Twenty-two Westfield shopping centers across the USA are now the destination of a large-scale, augmented reality holiday-themed scavenger hunt.