L’Oréal Professionnel launched its beloved Metal Detox hair oil product in Sephora stores through an omnichannel campaign that included a rich augmented reality (AR) experience powered by 8th Wall in the heart of Times Square in New York City. 

Moooi, a Dutch furniture, interior, and lighting modern design company, made a splash with a unique augmented reality (AR) experience at Salone del Mobile in Milan as part of its A Life Extraordinary campaign. Using 8th Wall’s WebAR technology, Moooi blurred the lines between the physical and digital worlds by transforming four interior moods into immersive ‘Portals.’ 

Pandora created an innovative virtual try-on experience using 8th Wall’s newly launched Hand Tracking technology for the release of its recent Game of Thrones jewelry collection. Partnering with Hoopla Digital, Pandora leveraged Hand Tracking to create a cutting-edge hand model purpose-built for the browser, using hands, wrists, and fingers as its canvas.

Nike Jordan and JD Sports teamed up with Know Mean Feat and Superla agencies to create an immersive, interactive AR basketball game experience to give fans a chance to win a pair of Jordan trainers. 

Microsoft and Intergalactic Agency, in partnership with the Big W stores across Australia, gave fans the chance to experience a real-world Minecraft adventure with the launch of a web-based augmented reality scavenger hunt called "Minecraft Quest."

In honor of its 150th anniversary, Bloomingdale's sent over 400,000 AR activated catalogs to households across the country that enable the celebration-worthy exclusives to jump off the page and into real life. 

Online shopping is quickly becoming the predominant way consumers buy products today. According to eMarketer, e-commerce will make up 21% of worldwide total retail sales this year to a total of $6.169 trillion, up from $3.351 trillion (or 13.8%) in 2019. While e-commerce offers a convenient way to discover and purchase products, the intangible nature of this digital experience presents new challenges to retailers such as an increase in returns. In the United States, nearly 21% of online orders were returned in 2021, totaling $218 billion, according to the National Retail Federation.

As part of its PLAY NEW initiative, Nike is inviting customers to experience sports in new ways with the launch of an in-store augmented reality retail experience. Available at select Nike stores across the country, the experience takes shoppers on a fun-filled adventure throughout the store to unlock immersive mini-games and win a prize.

With Paris and Lancôme being inseparable, Lancôme decided to offer its customers a glimpse of Paris for the holiday season. Using augmented reality, customers around the world are transported to the Eiffel Tower through a magical portal experience.

As part of its larger “Brighten Your Colors'' campaign, Polaroid Eyewear created a WebAR experience that asks users to “take the GIF challenge”. Using a virtual try on experience in WebAR, customers can try on different eyewear styles to help find their perfect match and create a fun GIF in the process.