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LEGO® Harry Potter™ lets you cast a spell to open a secret portal

Oct 21, 2020 4:38:00 PM / by 8th Wall posted in Games & Toys, Retail

For the launch of the new LEGO® Harry Potter™ sets, UK-based agency Hoopla Digital created this magical WebAR experience, which uses voice activation technology to initiate augmented reality. Point your phone at your window or wall and upon saying the secret spell a lightning bolt zaps to reveal a hidden portal to a wizarding LEGO world.

Nextdoor's brand-new AR Treat Map helps neighbors safely celebrate Halloween

Oct 8, 2020 11:12:00 AM / by 8th Wall posted in Retail, Holiday

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Nextdoor’s annual Treat Map is back with new features in WebAR! The neighborhood app partnered with Party City to create an interactive map that offers alternatives to trick-or-treating and an original augmented reality experience, so that you can celebrate Halloween safely this year. Simply add your home to the Treat Map and let your neighbors know which lower risk festivities you plan on participating in: Haunted Decor, Pumpkin Projects or a Costume Wave Parade.

Nike transforms shoe boxes into interactive WebAR stories

Apr 20, 2020 5:22:00 PM / by 8th Wall posted in Fashion & Apparel, Retail

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To educate customers on its journey toward zero carbon and zero waste, Nike worked with production agency Unit9 to transform its shoe boxes into interactive WebAR stories. When scanned, the shoe boxes activate a 3D augmented reality experience that appears on top of the box, and tells the story of Nike’s commitment to sustainability.

Immerse yourself in the House of Clarins with in-store WebAR experience

Oct 14, 2019 11:48:00 AM / by 8th Wall posted in Beauty & Wellness, Retail

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Cosmetics and skincare brand Clarins is known for the premium plant-based formulas behind its popular line of makeup and serums. With its House of Clarins pop-up in Singapore, visitors had the opportunity to explore activities, learn about products and play an interactive WebAR game.

A Year in WebAR: celebrating the first anniversary of 8th Wall Web

Sep 18, 2019 7:11:00 PM / by 8th Wall posted in Luxury, Announcements, Fashion & Apparel, Retail

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Wow, we can’t believe it’s already been one year since we rolled out 8th Wall Web! Since its debut in September 2018, our partners and customers have developed some pretty amazing augmented reality activations using 8th Wall’s entirely web-based solution. We’ve seen everything from super heroes scaling walls to cheers-ing leprechauns to flight attendants inviting you to step onboard a Transatlantic flight.

Adidas takes ARCommerce to Finish Line

Sep 11, 2019 7:10:00 PM / by 8th Wall posted in Fashion & Apparel, Retail

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If you happen to be at a Finish Line store this week, you might notice a display in the center of the shop advertising Adidas’ latest line of kicks. But with this in-store centerpiece there’s more than meets the eye. It’s actually a WebAR installation containing hidden 3D content, all part of its latest campaign: Forever the Future.

Adidas turns transit passes into scratch cards

Aug 4, 2019 2:52:00 PM / by 8th Wall posted in Sports & Fitness, Fashion & Apparel, Retail

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To promote its newest line of sneakers, Ultraboost 19, adidas wrapped streetcars in Toronto with “Boost My Ride” messaging. Once passengers step on board, ads within the cart invite them to scan a QR code to turn their transit pass into a scratch card using WebAR, which they can then tap to “scratch” in order to reveal if they won a prize.