The House of Herrera is defined by the iconic style and effortless sophistication of its founder Carolina Herrera, launching Carolina Herrera New York in 1981. To help customers get up close with its latest ready-to-wear collection, select merchandise on Carolina Herrera’s ecommerce website now features a new augmented reality feature. 

As part of its Newstalgia campaign which looks to merge nostalgia with innovation, Pizza Hut has launched a WebAR experience which turns the top of special edition pizza boxes into a playable game of Pac-Man.

March Madness is upon us and to engage fans wherever they are, including at home, Invesco QQQ ETF, the official ETF of the NCAA, has launched an augmented reality hoops competition with NBA legend Grant Hill.

To celebrate the launch of the highly-anticipated Simone Rocha x H&M collection, AR-activated pop-up books featuring the works of renowned painter Faye Wei Wei were created that immerse the audience in a magical world. Upon scanning a QR code, each storybook becomes a miniature theater for an all-star cast of actors dressed in the collection, performing whimsical scenes.  

White Castle is turning 100 this year and to mark this huge achievement they have collaborated with Coca-Cola, a partner since their beginning in 1921, to introduce three collectible augmented reality soft drink cups. Customers use their smartphone to bring the 100th Birthday AR Cup to life complete with motion and sound by accessing the web-based augmented reality experience.

Join Mastercard and the Recording Academy® in celebrating music and learn more about Mastercard’s Strivers Initiative. 

8th Wall has been the home of WebAR-enabled holograms since 2019 and we are pleased to announce our latest integration with our new volumetric video partner, Arcturus. 8th Wall developers can now stream volumetric video using Arcturus’ HoloStream solution in their WebAR projects. With its studio-agnostic solution, HoloStream expands the number of capture studios developers can use for 8th Wall projects. Additionally, its adaptive bitrate streaming solution optimizes performance of volumetric video in WebAR. 

JLab customers can now virtually try on audio products directly from the website to help them with their buying decision. Using web-based augmented reality, customers can see themselves wearing a variety of styles and products, including wireless earbuds and headsets, before they add it to their cart.

Fast Company has named 8th Wall as one of The World’s Most Innovative Companies in its prestigious Most Innovative Companies list for 2021. 8th Wall was selected as one of 10 Augmented Reality and Virtual Reality companies in this year’s annual list which features groundbreaking businesses across the globe and industries.

USA TODAY Sports Media Group has launched a web-based augmented reality experience as part of its annual Brackets competition for the 2021 NCAA basketball tournament. Players can virtually shoot hoops and challenge their friends to score as many points as possible across three levels of difficulty within the augmented reality experience with no app required to download.